Overview: Following up on the series of quarterly Market Monitor reports, please find our latest report highlighting the value share for 42 brands. This report from Counterpoint’s Market Monitor service highlights the regional revenues and ASPs for 42 brands in the smartphone segment. These 42 brands together capture close to 94% of the total market by revenues.
To Quickly Summarise
- The global handset market recorded a 10% YoY increase in wholesale revenue in Q2 2025, surpassing $103 billion.
- Smartphones contributed over 99% of the total handset revenue.
- Apple dominated the smartphone market, capturing more than 43% of global revenues.
- The top five smartphone brands together generated nearly 75% of overall revenue.
- Meanwhile, the global smartphone ASP grew by 9% YoY during the quarter.
