LATAM Market Q2 2025 Highlights
Overview: In Q2 2025, smartphone shipments in LATAM grew 4.2% YoY as the year-ago period had a lower basis. Shipments also increased 3.5% QoQ due to seasonality. Q2 is the second biggest sales period of the year, driven by Mother's Day and Father's Day. Shipments during the quarter increased as Chinese brands such as HONOR, Xiaomi, and realme boosted their presence and increased market share in the region.
This report analyses the winners and losers in this growing market. The shifting landscape of smartphone price segments and the accelerating influence of 5G technology. Brazil and Mexico are the most important markets in the region, and this report takes a closer look at their performance. The report also analyses the macroeconomy, identifying the countries’ driving growth.
Table of Contents:
- LATAM Key Trends
- LATAM Handset Shipments Quarterly 2019-2026
- Smartphone OEM Quarterly Market Share Q4 2022 – Q2 2025
- Smartphone OEM Market Share by Country Q2 2025
- LATAM Chinese OEM Insights
- 5G Smartphone Share by OEM Q2 2022-Q2 2025
- Smartphone Price Band Market Share Q4 2022 – Q2 2024
- LATAM Smartphone Average Selling Price by OEM Q1 2023 - Q2 2025
- Q2 2025 Smartphone Price Band Analysis
- 4G and 5G Model Performance Q2 2025
- Brazil – Brand and Price Band Performance in Q2 2025
- Mexico – Brand and Price Band Performance in Q2 2025
- Market Share by Display Material
Number of Pages: 17
Category
Industry
Smartphone, Telecom
Service
Premium
Report Type
Report
Time Period
Quarterly
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Author
Tina Lu
Tina has extensive consulting and analysis experience across a number of industry sectors including more than 14 years in the technology industry. Before Counterpoint, Tina spent more than 9 years in Nokia working in multiple roles and geographic regions. Tina also worked in brand and product marketing for Bestfoods-Unilever and BGH. Tina holds an MBA degree from the Thunderbird School of Global Management.
Benjamin Corona
Benjamín has leveraged over two decades of experience in project management and business development across Latin America. Throughout his career, he managed cross-functional and multi-regional teams to launch numerous smartphones, tablets, and consumer electronics. Before joining Counterpoint Research, Benjamin worked as Business Development Director in Latin America for SixUnited and KaiOS. Benjamín holds a PhD in strategic direction and innovation management, as well as SMC and PMP certifications. Apart from his career in the world of electronics, he is an accomplished musician, having collaborated on several recording projects.