Overview: The Indian smartphone market declined by 6% YoY in February 2025, as subdued consumer demand continued to weigh on overall volumes. However, the ultra-premium segment (>INR 45,000) remained resilient, posting single-digit growth driven by Apple and Samsung. Apple's strengthened lineup and Samsung's strategic premium offerings helped sustain demand in this segment despite broader market challenges. Vivo maintained its leadership in February 2025, supported by an aggressive offline push. Its extended 1-year warranty on the newly launched V50 series and the continued strong performance of the Y series further boosted consumer confidence, particularly in offline retail stores. Samsung experienced 7% MoM growth, largely driven by the strong reception of the Galaxy S25 series, which has been gaining positive consumer traction. The brand is further strengthening its premium segment momentum through 24-month long EMI plans, making high-end devices more accessible to consumers. Online Channel captured a 34% share in February 2025, with Samsung leading the channel for the second consecutive month. Apart from the launch of the Galaxy S25 series, Samsung also introduced the Galaxy M series and Galaxy F series budget models, which helped increase its online contribution.

In this report you will find India shipments by: