How Will Apple Intelligence Impact iPhone Upgrade Cycle?
Description:
At its Worldwide Developers Conference (WWDC) earlier this year, Apple showcased its foray into GenAI, creating a positive initial excitement. As the dust from the event has settled now, the key question arising is how will the launch of Apple Intelligence impact the iPhone upgrade cycle. The question becomes particularly critical against the backdrop of lengthening iPhone holding periods. This is due to multiple reasons, including improvements in device durability, extended periods of software support, and innovations becoming incremental. As a result, upgrade rates in some of Apple’s key markets like the US and Japan remain historically low.
In this report we analyze what has driven significant upgrade cycles (or super-cycles) for iPhones in the past and how it will pan out in the future.
Table of Contents:
- Analysing Apple’s historical super cycles
- Will Apple Intelligence drive next upgrade cycle?
- Apple Intelligence Impact
Number of Pages: 4
Category
Industry
Smartphone
Service
Premium
Report Type
Report
Time Period
Other
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Author
Varun Mishra
Varun is a Principal Analyst at Counterpoint Research based out of Gurgaon. In Counterpoint, he closely tracks mobile devices and ecosystem with a focus on Apple. He started his career as a Consultant with Infosys Limited where he was able to identify strategic avenues for business growth through deep research and analysis of markets and companies in various domains. He holds a Master of Business Administration in Marketing from Institute of Management Technology, Ghaziabad and a bachelor's degree from Coventry University, UK.