Overview:

This report includes three forecast scenarios for the outlook of the global AR/VR market development: the base scenario, the conservative scenario, and the positive scenario. This approach aims to comprehensively showcase the potential drivers and inhibitors in the growth of the global AR/VR market. In this report, we have further lowered our short-term forecast for global VR headset shipments. In contrast, our forecast for the AR smart glasses market has been revised upwards. For the latest forecast on short-term and longer-term market performance, key market players, and the key assumptions behind our adjustments compared to the previous version, please refer to the full report.

Table of Contents:

•Definitions

•Short-term forecast (2025-2027F) : VR OEMs and assumptions

•Short-term forecast (2025-2027F) : AR OEMs and assumptions

•Short-term forecast (2025-2027F) : Forecast by Segments

•Short-term forecast (2025-2027F) : Forecast by Regions

•Long-term forecast (2025-2031F) : VR market development and assumptions

•Long-term forecast (2025-2031F) : AR market development and assumptions

Published Date: December 2025