Overview:

The global TWS market shrank 1.1% YoY to 308 million units in 2023, as macroeconomic headwinds and consumer weakness continued to pressure the industry throughout the year. However, we have seen momentum moving quickly toward recovery in H2 2023, with Q4 2023 consolidating the expected recovery in 2024. The TWS market reached 83 million units in Q4 2023, growing 2.3% YoY and turning back to growth stage. Apple retained the top spot, but its unit share dropped below 20% with 17.9 sales units in Q4 2023. Asia market led the growth with almost half of the unit share in 2023.