Global Smartwatch Market Analysis and Insights, Q2 2025
Overview: Global smartwatch shipments rose 8% YoY in Q2 2025, marking a comeback after five consecutive declining quarters since Q1 2024. The increase was driven by a significant rise in the Chinese smartwatch shipments including Huawei, Xiaomi, and Imoo. Huawei overtook Apple in the global smartwatch shipments and become the market leader for the first time ever. Among the top 5, both Apple and Samsung witnessed 3% YoY decline in Q2 2025, while Xiaomi grew the fastest, followed by Huawei and Imoo.
Table of Contents:
- Smartwatch Shipment Trends
- By Device Type
- By OEM
- By Region
- By Price Band
- Smartwatch Spec Analysis
- Operating System
- Chipset
- Display Type
- Connectivity
- Major OEM Trends
- Apple
- Huawei vs Samsung
- Market Intelligence Tracker
- New Smartwatch Launches, Q2 2025
- Upcoming Technological Trends in the Smartwatch Industry
- Key Takeaways
Number of Pages: 37
Published Date: September 2025
Category
Industry
IoT
Service
Smartwatch
Report Type
Report
Time Period
Quarterly
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Author
Balbir Singh
Balbir Singh is a Global Smartwatch analyst and consultant, specialized in the evaluation and assessment of leading market players, performance, market trends, and strategies. Leveraging his extensive expertise in trend analysis, he delivers in-depth insights, strategic analysis and industry forecasts. Before joining Counterpoint, Balbir served as a Knowledge Management Associate in ZS Associates.
Anshika Jain
Anshika is a Principal Analyst at Counterpoint Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.