Overview:

Following up on the series of quarterly Market Monitor reports, please find our latest report highlighting the value share for 42 brands. This report from Counterpoint’s Market Monitor service highlights the regional revenues and ASPs for 42 brands in the smartphone segment. These 42 brands together capture close to 94% of the total market by revenues.

To Quickly Summarize:

• Global smartphone revenues grew 8% YoY in Q1 2026 to reach $117 billion, despite a decline in shipments. The market was pressured by rising Bill of Materials (BOM) costs and a severe memory shortage, which weighed shipments, but price increase and premium demand drove ASP
• The average selling price (ASP) climbed 12% YoY to reach $399, supported by contraction in entry-level segments and price hikes across regions.
• Apple’s revenue climbed 22% YoY in Q1 2026, registering the fastest growth among the top five smartphone brands while also hitting a first-quarter record high, driven by sustained demand for the base iPhone 17 and iPhone 17 Pro Max.
• Samsung recorded a 4% YoY revenue growth and 4% YoY ASP growth, supported by a gradual recovery in the mid-tier segment and improved channel momentum, along with stronger traction following the Galaxy S26 series launch.
• The global smartphone market is going through a transition phase where volume-led growth is being replaced by value-led expansion. Q1 2026 reflects a structural transition, as memory constraints and elevated component costs are driving price increases, and forcing OEMs to rationalize portfolios, particularly in entry- and mid-tier segments.

Table of Contents:

• Pivot Table for Volume (Shipments)
• Pivot Table for Value (ASP, Revenues)
• Pivot Chart for Value (ASP, Revenues)
• Global Handset Volumes, ASP and Revenues
• Global Smartphone Volumes, ASP and Revenues
• Global Feature Phone Volumes, ASP and Revenues