Overview: This report covers the global mobile phone shipment, ASP and revenues by brand including smartphones as well as feature phones, covering 40+ brands. The global smartphone market grew by 2% YoY in Q1 2025, driven largely by emerging markets. Samsung led the market with a 20% share in terms of shipment, closely followed by Apple at 19%. The launches of the Galaxy S25 series and iPhone 16e provided momentum for both brands. Global smartphone revenues grew 1% YoY driven largely by Apple, vivo and brands outside of the top five. Among the top five OEMs, only Apple and vivo grew in terms of revenue.