Overview: This report highlights the latest trends in the GenAI segment for smartphones. It provides an insightful view of the changing trends in the GenAI smartphone market, categorized by brand, price band, and region. The report also includes the best-selling GenAI smartphones and their key GenAI features.

Global sales of GenAI-capable smartphones doubled annually in Q2 2025, accounting for 32% of the total smartphone market. With nearly all high-end smartphones now launching with GenAI capabilities, the adoption of GenAI is accelerating rapidly. At the same time, the GenAI is penetrating the mid-range segment, further driving mainstream integration. The number of GenAI-capable smartphone models increased from 145 in Q1 2025 to 197 in Q2 2025, reflecting its growing presence across price segments.

Gen AI-capable smartphone sales grew across all regions. China remained the leader in GenAI capable market followed by USA. Emerging markets such as India recorded a 6x YoY increase in GenAI smartphone sales, driven by the growing premiumisation trend and the strong presence of Chinese OEMs introducing GenAI capabilities in mid-tier segments.

Time period: Quarter: Q4 2023 to Q2 2025

Brands: Top 10 brands cover nearly 70% of global smartphone market

Price Bands: <$100, $100-$149, $150-$249, $250-$399, $400-$599, >$600

Region: North America, Western Europe, Eastern Europe, China, India, Asia-Pacific, Middle East & Africa, Latin America