Overview: In Q3 2025, global VR headset shipments declined 17% YoY. Market weakness persisted despite several new product launches during the quarter. In contrast to the slowdown in VR, the global AR smart glasses market recorded 167% YoY growth in Q3 2025. Key contributors to the strong growth included Rokid Glasses, Meta Ray-Ban Display, Xreal One Pro and the VITURE Luma series glasses. The rapid increase in demand for “AR+AI” smart glasses drove the share of MicroLED displays in global AR shipments to 25% in Q3 2025. Meanwhile, the adoption share of LCOS display grew to 2% in Q3.
For a detailed analysis of key events, the latest development trends, the performances of key OEMs in the global AR/VR market in Q3 2025, and the assumptions underlying our adjusted market forecast, please refer to the full report.
Table of Contents:
• Key Takeaways and Themes of the Quarter
• Global VR Market Analysis, Q3 2025
• Global AR Smart Glasses Market Analysis, Q3 2025
• New Offering: XR Display Market Update, Q3 2025
• Other Component and Specification Trends, Q3 2025
• Industry Intelligence Update, Q3 2025
• Market Forecast Update
• XR Applications and Use Cases – Q3 2025 Update
Number of Pages: 58
Published Date: December 2025
