Report

Global AR/VR Market Insights and Development Trends, Q2 2026

Overview

In Q2 2026, global VR headset shipments declined by 18% YoY and 16% QoQ. Meta’s decision to increase VR headset prices amid the global memory price surge added further pressure to an already cooling market. In contrast to the slowdown in VR, global shipments of AR devices surged 138% YoY and 10% QoQ in Q2 2026, driven by new product launches, international expansion by OEMs, and China’s 6.18 promotional campaigns.

For a detailed analysis of key events, the latest development trends, the performance of key OEMs in the global AR/VR market in Q2 2026, and the assumptions underlying our adjusted market forecast, please refer to the full report.

Kategorie

Branche:

Emerging technologies

Dienstleistung:

Extended Reality (XR)

Berichtstyp:

Report

Zeitraum:

Quarterly

Branche:

Emerging technologies

Berichtstyp:

Report

Dienstleistung:

Extended Reality (XR)

Zeitraum:

Quarterly

Autor

Flora Tang

Flora is a Principal Analyst at Counterpoint Research, based in Hong Kong. With over nine years of experience in the mobile industry, she specializes in analyzing the consumer electronics market and the Chinese supply chain. Flora has held various roles in the market intelligence and business strategy functions with leading Chinese smartphone OEMs, internet company and telecom operator. She initially joined Counterpoint Research in 2017 but later moved on to play key roles in OPPO’s international business strategy in 2021 and HONOR’s corporate strategy planning in 2022. Flora has since returned to Counterpoint, where she now serves a broader array of global technology players. Academically, Flora holds a bachelor’s degree in International Relations from Sun Yat-Sen University and a master’s degree from The Chinese University of Hong Kong.

Guillaume Chansin

Dr. Guillaume Chansin is a display analyst covering advanced and emerging display technologies. He has authored the display reports on XR and MicroLED displays. He is also a regular contributor to the Display Weekly Review Report. Guillaume has a Master’s degree in Applied Physics from INSA Toulouse and a PhD from Imperial College London.