Overview: Europe is struggling when it comes to smartphone trade-ins. According to a recent consumer study conducted by Counterpoint Research, most users kept hold of their old smartphone, whether idle or as a secondary device. This is in stark contrast to in the US, where trading-in, exchanging or selling a previous device is the most popular option. This report examines the key reasons behind Europe’s trade-in problems, and outlines what the industry needs to do to improve the supply of devices and ensure future growth for the region.