Overview
Counterpoint Retail Pulse is an on-ground intelligence initiative where Counterpoint analysts across key regions conduct primary retail visits to capture real-time insights from the smartphone ecosystem.
These visits include interactions with retailers, carrier stores, and brand promoters. This report provides actionable intelligence around in-store dynamics, promotions, sales trends, consumer behaviour, and retailer sentiment across regions. It also helps in understanding the channel level dynamics and market trends (such as premiumization, financing, and feature demand).
