Consumer Survey on Smartphone Form Factor 2025
Overview
This consumer survey report examines the current demand for compact smartphones and identifies the key factors shaping consumer preferences for smartphone size. The study evaluates critical attributes such as usability, portability, and overall purchase considerations to understand how these elements influence buying behaviour and product choice.
The research is based on an extensive online quantitative survey conducted with 2,000+ respondents across Tier 1 and Tier 2 cities in India. The findings provide data-driven insights into evolving consumer expectations and help outline opportunities for brands to better align their offerings with market needs.
Note : It is a customised report created to address specific action items for a particular question statement. A similar report can be developed on demand and tailored to any new requirements.
Table of content
- Survey Objectives, Background and Research Methodology
- Report Summary
- Perception and Consideration Towards Compact Smartphones
- Current Smartphone Usage Behavior
- Compact Smartphones – What do Consumers Prefer?
- Replacement Trends and Additional Features
- Demographic Profile
Published Date: December 2025
Category
Industry
Smartphone
Service
Consumer Lens
Report Type
Report
Time Period
Other
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Author
Abhijeet Paleja
Abhijeet is a Research Analyst at Counterpoint Research with over 8 years of experience in the Market Research industry, specializing in project management and client relations. He has a track record of managing B2B and direct consumer surveys. Throughout his career, Abhijeet has worked on diverse projects across industries such as Fintech, Automotive, Banking, and Insurance, showcasing his expertise in delivering valuable and actionable insights.
Arushi Chawla
Arushi Chawla is a Research Analyst with Counterpoint Research, based out of Gurgaon (near New Delhi). Currently, she is dedicated to primary research of emerging technology like mobile phone device, consumer IoT, and other technology-associated segments. She also has a keen interest in researching the impact of mobile phone technology and the digital payment ecosystem on the economy. Arushi holds a Post Graduate Degree in Economics from Amity School of Economics and is a graduate in Economics from Delhi University.