• Colombia’s smartphone shipments increased 4% YoY in Q1 2026, driven by inventory building in a more competitive market environment.
  • As LATAM’s third-largest smartphone market, Colombia’s growth played a key role in increased regional shipments in Q1 2026.
  • By the second consecutive quarter, Xiaomi held its position as Colombia’s leading brand, while HONOR recorded the highest YoY growth, reaching the third place.
  • The Tigo–Movistar merger is transforming Colombia’s telecom landscape, consolidating the market into two dominant carriers and one smaller competitor.
  • Smartphones priced under $250 accounted for 92% of the overall market.
  • 5G devices made up roughly 33% of the total market, underscoring consumers' prioritizing other hardware features and an area of opportunity for premiumization.

 

According to Counterpoint Research’s latest Market Monitor, the Colombian smartphone market delivered a 4% YoY shipment growth in Q1 2026. This gain reflects a combination of favorable macroeconomic conditions, supported by an inventory-building strategy and by fierce yet balanced competition among OEMs. As Latin America’s third-largest smartphone market, Colombia played a decisive role in regional performance, helping to offset the first-quarter shipment declines recorded in Mexico and Brazil.