Overview: This report analyzes AT&T’s Q4 2025 earnings results. It covers the postpaid and prepaid segments looking at the impact of gross adds and upgrades on smartphone sales for the consumer segments. It also addresses smartphone OEM promotions during the quarter in AT&T’s sales channels. Finally, the report covers AT&T’s broadband performance and discusses AT&T’s 2025 outlook. This report is a part of the North American Smartphone Carrier 360 service and comes as part of the overall service bundle, including carrier metrics tracking, forecasting, and qualitative reports.
Table of Contents:
- Key Takeaways
- Postpaid Performance
- Prepaid Performance
- Weekly Promotions
- Wireline Broadband and FWA Performance
- Forward Looking Statements
Number of Pages: 27
Publication Date: January 2026