Apple Services: The Anchor for Apple’s Revenue and Margin Growth
Overview:
Apple’s total revenue growth has been limited to single digits for some time now. The hardware segment has slowed the growth, with the slowdown in iPhone being the primary reason. However, there is one segment that has consistently shown double-digit growth over the last decade – services. With a 29% contribution to Apple’s global revenue in Q2 2025, the segment is no longer a complementary division. This report analyses Apple’s services portfolio by segment.
Table of Content:
• Apple Revenue Growth
• Apple Services Analysis by Segment
• Headwinds Ahead
Published Date: October 2025
Category
Industry
Smartphone
Service
Premium
Report Type
Report
Time Period
Other
Receive our insightful weekly newsletter and stay ahead of the competition.
Author
Varun Mishra
Varun is a Principal Analyst at Counterpoint Research based out of Gurgaon. In Counterpoint, he closely tracks mobile devices and ecosystem with a focus on Apple. He started his career as a Consultant with Infosys Limited where he was able to identify strategic avenues for business growth through deep research and analysis of markets and companies in various domains. He holds a Master of Business Administration in Marketing from Institute of Management Technology, Ghaziabad and a bachelor's degree from Coventry University, UK.