Overview
Counterpoint Research uniquely tracks both sell-in and sell-through of mobile handsets in the market, giving a broader perspective of the market dynamics. This report covers quarterly sell-in vs sell-through of Apple iPhone models along with average selling price (ASP). The report provides global iPhone shipment and sales by quarter helping clients to understand the demand/supply scenario for the individual models. In Q2 2026, iPhones shipments increasing 13% YoY, supported by resilient premium demand and stronger contribution from the latest generations.
What the Full Report Will Cover
- Quarterly global sell-in and sell-through performance for Apple iPhone models, along with ASP trends
- Model-level shipment and sales performance to track demand across different iPhone generations
- Comparison of sell-in versus sell-through to assess inventory movements and demand-supply dynamics
