Overview: Counterpoint Research performed the study aims to understand the growing role of gaming in shaping smartphone usage, engagement, and purchase decisions in India. As smartphones become the primary gaming device across user segments, the research aims to identify how gaming behaviour varies by gamer type and age, and which hardware and feature attributes truly drive a good gaming experience. The study provides data-backed insights to help stakeholders align product design, performance optimization, and positioning with evolving consumer expectations, where gaming performance increasing…