Overview:

This consumer survey report focuses on understanding chipset awareness and preference among smartphone users in India. The study examines how consumers perceive smartphone chipsets, the extent to which chipsets influence their purchase decisions, and the factors that shape brand preference within the chipset ecosystem. It also explores future expectations regarding the role of chipsets in enhancing overall smartphone experience. This wave explores consumers’ perceptions of premium chipsets and also calculates the NPS for major chipset brands and premium chipset models.

The research was conducted as a syndicated, quantitative online study using quota sampling, with a sample size of N = 1,100 respondents per wave. The survey targeted smartphone users across Tier 1 and Tier 2 cities in India, providing comprehensive insights into consumer attitudes in diverse urban markets. This report delivers actionable insights for stakeholders seeking to understand consumer priorities in the rapidly evolving smartphone and chipset landscape.

Note : Note: It is a customised report created to address specific action items for a particular question statement. A similar report can be developed on demand and tailored to any new requirements.

Table of content:

Key Takeaways

Recommendations

Chipset Awareness and Familiarity

I. Awareness of chipset presence across devices

II. Importance of chipset in smartphone purchase decisions

III. Chipset Brand Awareness

IV. Chipset Brand Awareness & Usage NPS

V. Brand awareness and sources of awareness (advertising, word-of-mouth, etc.)

VI. Consumer perception of chipset brands

MediaTek Awareness & Perception

I. Visibility of MediaTek chipsets across devices

II. Smartphone brands commonly associated with MediaTek

III. Overall consumer opinion and sentiment towards MediaTek

IV. Perception of MediaTek in flagship/premium smartphones

V. Key sources of information and awareness about MediaTek

Smartphone Ownership and Preferences

I. Current smartphone ownership status

II. Smartphone purchase cycle

II. Key factors influencing smartphone purchase decisions

III. Preferred next Android smartphone brands and price segments

IV. Preferred chipset brands

Premium Segment

I. Premium Chipset Awareness and User NPS

II. Chipset preference for premium smartphones

III. Willingness to pay more for premium smartphones

Appendix

Demographic Profile


Published Date: January 2026