- North America’s foldable smartphone shipments grew 28% YoY in 2025, outperforming most other regions, supported by broader OEM participation and improving accessibility.
- Motorola recorded the strongest growth among major OEMs, capturing a record 44% share in 2025, driven by robust demand for its Razr 2025 series and aggressive carrier-led promotions.
- Google’s shipments increased 52% YoY, with its market share reaching a record 5% in 2025, supported by the expansion of its Pixel 10 Pro Fold after its October launch.
- Both Motorola and Google also reached their highest-ever quarterly market shares in 2025, at 89% and 18%, respectively, driven by strong post-launch momentum.
Market Expansion Driven by Accessibility and Competition
North America’s foldable smartphone market expanded 28% YoY in 2025, positioning it as one of the faster-growing regions globally, according to Counterpoint Research’s Foldable Smartphone Market Tracker. Growth was driven not only by rising consumer awareness but also by improved accessibility, as more OEMs entered the market with differentiated offerings across both clamshell and book-type segments.
