India Set-Top Box Shipments Face Another Tough Year in 2025 as TV Goes App-First
Overview:
India’s set-top box (STB) market is entering a structural transition, in 2025 and projected to witness a slight decline in 2026, according to Counterpoint Research India STB Shipment Tracker. Consumer viewing habits are shifting away from traditional broadcast TV toward broadband-driven, app-first entertainment, reducing the need for new DTH or cable boxes. As fiber networks expand and OTT platforms become mainstream, many households no longer depend on a dedicated STB to access video content.
Number of Pages: 2 Pages
Published Date: December 2025
Category
Industry
Consumer Electronics
Service
Standard
Report Type
Report
Time Period
Other
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Author
Akshay RS
Akshay RS, a TMT research analyst at Counterpoint Technology Market Research, aims to create impactful insights and engaging visual stories. He tracks and analyses mobile devices, consumer IoT, XR, and retail segments across various regions and countries. With a civil engineering degree and MBA from SRM University, where he specialized in market research and operations, Akshay's passion for technology, data, and illustration drives him to push the boundaries of his field.
Varun Gupta
Varun is a Principal Analyst at Counterpoint Research, specializing in eSIM, FWA, Broadband, IoT, emerging devices, and IP licensing. His role focuses on uncovering trends and opportunities within these dynamic sectors, leveraging his keen insights and industry experience to support the evolving needs of our clients. Prior to joining Counterpoint, Varun contributed to the consumer electronics field with Dyson, where he gained hands-on experience in market dynamics and product innovation. Based in Bangalore, he is passionate about exploring advancements across robotics, automobiles, and smartphones. He holds a Bachelor of Technology in Mechanical Engineering from Delhi College of Engineering.