Overview:
This report includes three forecast scenarios for the outlook of the global AR/VR market development: the base scenario, the conservative scenario, and the positive scenario. This approach aims to comprehensively showcase the potential drivers and inhibitors in the growth of the global AR/VR market.
In this report, we have further lowered our 2025 forecast for global VR headset shipments. Our 2026 VR market forecast has also been slightly revised downward. In contrast, our forecast for the AR smart glasses market has been revised upwards
For the latest forecast on short-term and longer-term market performance, key market players, and the key assumptions behind our adjustments compared to the previous version, please refer to the full report.