Insight

USA: Apple Posts Record Monthly iPhone Sales

December 28, 2017

According to the latest research from Counterpoint’s Market Pulse December Edition, Apple recorded its best ever iPhone sales (Sell through) in a single month in the USA during November 2017. With the launch boost from iPhone X, Apple continued its dominance in the premium smartphone segment in its home market. Despite somewhat lower than expected promotional activity, iPhone X did well in its initial month thanks to better supply than first expected given the widely publicized challenges faced in assembling the Face ID module. Despite pressure from Apple, Samsung maintained its second position in the market and grew healthily, both MoM and YoY in the US. Eight in ten premium phones ($500 & above) sold in USA came from these two players in November 2017. LG and ZTE performed well in the entry level smartphone category, controlling prepaid and national retail sales. Sell through of smartphones was better than the previous month thanks to the boost given by Black Friday and Cyber Monday promotions push from smartphone OEMs and their channel partners. The overall mobile market grew a healthy 7% YoY.

USA: iPhone Sell through by Month (Sep'13-Nov'17)

Source: Counterpoint Research- Market Pulse

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Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.