Our Q4 2023 Market Monitor report has been published. We release one infographic each quarter to summarize the global smartphone market activities in a single page.
Some quick observations on the smartphone market:
- The global smartphone market grew by 7% YoY and by 8% QoQ in Q4 2023 to reach 323.2 million units.
- Apple grew by 2% YoY, overtaking Samsung for the top spot in Q4 2023.
- Samsung, meanwhile, declined by 9% YoY, losing share to Apple in the premium segment, to Chinese OEMs such as Xiaomi in the mid-tier segment and to Transsion brands in the entry-level segment.
- Samsung, nevertheless, retained its position as the world's top smartphone player in annual terms.
- Among the top five smartphone brands, Xiaomi grew the most in Q4 2023 at 23% YoY to reach 40.7 million units.
- HONOR experienced a healthy double-digit growth of 27% YoY, whereas Huawei grew in triple-digits, the only top-10 OEM to do so.
- In terms of regional performance, the Middle East and Africa (MEA) exhibited the highest annual shipment growth while Europe experienced the highest decline.
Use the button below to download the high resolution PDF of the infographic:
