Global Notebook PC Panel Shipments to Grow 4% in 2025 Helped by Strong Demand for New AI Products
- In 2025, notebook PC panel shipments are expected to grow 4% YoY, with advanced notebook PCs accounting for an 8% share of the category.
- In 2025, advanced notebook PC panel shipments are forecast to increase 9% YoY, with OLED notebook PCs also rising 9% YoY.
- In 2026, OLED notebook PCs are expected to grow 30% YoY, fueled by Apple’s introduction of 14.3-inch and 16.3-inch OLED MacBook Pro models, which will further accelerate OLED adoption in IT form factors.
Beijing, Berlin, Buenos Aires, Fort Collins, Hong Kong, London, New Delhi, Seoul, Taipei, Tokyo – October 10, 2025
Global notebook PC display shipments are projected to expand by 4% YoY in 2025, supported by enterprise upgrades, AI adoption, and a wave of new product introductions, according to Counterpoint Research’s latest Advanced IT Display Shipment Report.
Within the market, advanced notebook PC panels, which include OLED and MiniLED technologies, are forecast to grow 9% YoY and account for 8% of total notebook PC shipments in 2025. Meanwhile, OLED notebook PC panels are expected to grow 9% YoY in 2025, setting the stage for even stronger expansion in 2026, when shipments are projected to rise 30% YoY. The surge will be fueled by Apple’s introduction of 14.3-inch and 16.3-inch OLED MacBook Pro models, which are expected to further accelerate OLED adoption across IT form factors.
“The major brands expect to perform well through 2025 as enterprise refresh activity, software upgrades, and AI enablement sustain robust demand momentum,” said David Naranjo, Associate Director at Counterpoint Research. “Consequently, we forecast advanced notebook PC panel shipments to rise 9% YoY in 2025, marking another year of solid growth for the segment.”
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The Advanced IT Display Shipment Report includes market forecasts, panel and product roadmaps, cost trends, technology advancements, and much more.
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Counterpoint Research is a global market research firm specializing in products across the technology ecosystem. We advise a diverse range of clients – from smartphone OEMs to chipmakers and channel players to Big Tech – through our offices located in the world's major innovation hubs, manufacturing clusters and commercial centers. Our analyst team, led by seasoned experts, engages with stakeholders across the enterprise – from the C-suite to professionals in strategy, analyst relations (AR), market intelligence (MI), business intelligence (BI), product and marketing – to deliver services spanning market data, industry thought leadership and consulting. Our core areas of coverage include AI, Automotive, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks and Infrastructure, Semiconductors, Smartphones and Wearables. Visit our Insights page to explore our publicly available market data, insights and thought leadership, and to understand our focus, meet our analysts and start a conversation.
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