Consumer Insights Among Laptop Users in India
OVERVIEW This report presents the findings of a nationwide consumer study by Counterpoint Research on how Indian laptop buyers approach their next purchase and where Snapdragon-powered Windows laptops fit into that decision. The study examines what triggers laptop replacement, such as performance limitations, battery concerns and changing usage needs, along with purchase intent, preferred price bands and willingness to pay. It also looks at how consumers weigh value for money, processor, RAM, storage, battery life, AI capabilities and design, and how Snapdragon compares with alternative platforms and brands. A further focus is on adoption barriers, including product familiarity, performance, software compatibility and after-sales support, and on how these differ across age and occupational groups.
13. Nov. 2026
