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Coverage: Wearables

Global HLOS Smartwatch Market Analysis, Q1 2024

Overview:

Global HLOS smartwatches shipments decreased 3% YoY in Q1 2024, with shipment share of 52%. The dip was majorly driven by the decrease in the shipments of Apple smartwatches, which constitutes to more than 20% of overall HLOS shipments. However, HLOS Smartwatches’ share is expected to rise going forward and is expected to cross 60% share in 2026. The increase will be driven by increased consumer demand and brand adoption. In the upcoming quarter, considering the increased incorporation of Wear OS and upcoming launches from major brands including Samsung, Google, and OnePlus, double-digit growth is expected for Wear OS in 2024. Harmony OS got a significant boost as this was driven by the adoption of Huawei smartwatches, majorly in China. This report analyses the shipments of HLOS smartwatches splitting them into ASPs, price bands, and revenues, and provides specs level analysis for operating systems, chipsets, battery, display, RAM, and internal memory. The report also provides the smartwatch shipment forecast by Brand, OS, Brand, and Cellular Connectivity until 2027.

Table of Contents:

  • HLOS Smartwatch Shipment Analysis (Q1 2022 – Q1 2024)
    • By Device Type
    • By OEM
    • By Region
    • By Price Band
    • By ASP
  • HLOS Smartwatch Spec Analysis (Q1 2022 – Q1 2024)
    • Operating System
    • Chipset
    • Connectivity
    • Display
    • Battery Size
    • RAM
    • Internal Memory
  • Recent Developments
    • Major New and Upcoming Launches
    • Upcoming Smartwatch AI Trends
    • Upcoming IP Features
  • HLOS Smartwatch Market Forecast
    • By OEM
    • By Operating System
    • By Cellular Connectivity
  • Key Takeaways

Number of Pages: 39

Published Date: July 2024

Smartwatch Shipment Forecast by Operating System, June 2024 Update

Overview:

HLOS Smartwatches’ share is expected to rise going forward and is expected to cross 60% share in 2026. The increase will be driven by increased consumer demand and brand adoption. In the upcoming quarter, considering the increased incorporation of Wear OS and upcoming launches from major brands including Samsung, Google, and OnePlus, double-digit growth is expected for Wear OS in 2024. Harmony OS got a significant boost as this was driven by the adoption of Huawei smartwatches, majorly in China. Stagnation in the India Smartwatch market in Q1 2024 has affected the Basic Smartwatches shipments. The major Indian brands incorporate Proprietary OS in their smartwatches. Most of the top Indian vendors are trying to realign their strategy to target customers since the demand has slowed down from repeat buyers resulting in increasing inventory. This Excel report provides the smartwatch shipment forecast by OS, Brand, and Device Type until 2027.

Published Date: July 2024

Global XR (VR & AR Headsets) Market Forecast June 2024 Update

Overview:

Given the relatively nascent development status of the global AR/VR market and the volatile nature of this phase, which may be impacted by potential changes in the strategies of key market players, this report includes three forecast scenarios for the outlook of the global AR/VR market development: the base scenario, the conservative scenario, and the positive scenario. This approach aims to comprehensively showcase the potential drivers and inhibitors in the growth of the global AR/VR market.

  • Base Scenario: implies a baseline or reference scenario that doesn’t lean too heavily in either direction. It represents the most likely or expected course of events based on current information and assumptions.
  • Conservative Scenario: represents a cautious or risk-averse approach to present a prudent estimation of future performance under less favorable conditions.
  • Positive Scenario: implies a more optimistic outlook and expectation of a more favorable outcome.

For the latest forecast on short-term and longer-term market performance, key market players, and our assumptions for the different forecasting scenarios, please refer to the full report.

Table of Contents:

  • Definitions
  • Short-term forecast (2024-2026F) : VR OEMs and assumptions
  • Short-term forecast (2024-2026F) : AR OEMs and assumptions
  • Short-term forecast (2024-2026F) : Segments
  • Short-term forecast (2024-2026F) : Regions
  • Long-term forecast (2024-2030F) : VR market development and assumptions

Long-term forecast (2024-2030F) : AR market development and assumptions

Published Date: June 2024

India Hearables Market Deep-dive Channel and Specs Analysis – Q1 2024

Overview:

India TWS market ASP declined 18% in Q1 2024. We expect the market’s ASP to decline in 2024 due to the brand’s focus towards budget offerings, the rise of new affordable TWS brands, fast-growing local manufacturing, competitive festive sales and a slowdown of the premiumization trend. This report additionally includes an Open-Ear Buds Market Overview, a hearables Quick Commerce Market overview and the Developments & Trends happening in 2024.

Table of Contents:

  • India Hearables Online Vs Offline Channel ASP Trends, Q1 2024
  • Flipkart & Amazon Hearables Shipment Share by Brand, Q1 2024
  • Flipkart and Amazon Exclusive models, Q1 2024
  • Top Brands Channel Strategy by Retailers/Channel, Q1 2024
  • Key Specification Trend by Price Band, Q1 2024
  • Amazon & Flipkart Average Delivery Time Estimation
  • Open-Ear Buds Market Overview and Outlook
  • India Hearables Quick Commerce Market, Q1 2024
  • Upcoming New Launches, 2024
  • India Hearables Shipment and ASP Forecast (2024-2026)
  • Hearables Developments and Trends in 2024

Number of pages: 19

Published Date: June 2024

Global TWS Market Forecast 2024-2027, June 2024

Overview:

Global TWS sales in Q1 2024 reached 71 million units, flat YoY. Meanwhile, revenue declined 9% YoY during the quarter. North America experienced slight YoY growth, but the Asia Pacific ex-China region experienced YoY declines due to sluggish growth in the Indian market.

TWS market sales was flat YoY in Q1 2024 as the difficult market conditions were offset by strong demand from developed markets like NAM and Europe. A full-fledged market recovery can be expected starting Q3 2024 following Apple’s new product launch and as peak season begins in emerging markets. Growth rate will be back to almost 8%-9% in 2024 and 2025 as steady growth in demand is expected for a while in emerging regions.

Table of Contents:

  • Key Assumptions
  • by Region
  • by Brand
  • Analyst contacts

Number of Pages: 5

Published Date: June 2024

Global Smartwatch Market Analysis (Custom Report) – Q1 2024

Overview:

Global smartwatch shipments declined by 2% YoY. This decline seemed to be due to a slowdown in the growth of the basic smartwatch market. Besides, the HLOS smartwatch market, represented by the Apple Watch and Samsung Galaxy Watch, also contributed to this trend. Apple’s Q1 2024 shipments tumbled 20% YoY, facing decline in all major markets. Huawei experienced a remarkable 48%YoYincrease in shipments.

Table of Contents:

  • Smartwatch Shipments Trends
    • By Device Type
    • By OEM
    • By Region
    • By Price Band
  • Smartwatch Spec Analysis
    • Operating System
    • Chipset
    • Display Type
  • Smartwatch Latest Trends
  • Smartwatch Chipset Market Analysis
  • Smartwatch Market Forecast

Number of Pages: 47

Published Date: June 2024

Counterpoint Quarterly: Wearables Q1 2024

Overview:

This report compiles all our Wearables-related press releases and blogs published during Q1 2024.  It provides you with data, insights and deeper look into what our analysts were thinking about during the quarter.

Table of Contents:

  • Global XR (AR & VR Headsets) Market Share: Quarterly
  • OnePlus Watch 2: Big Upgrades, Competitive Pricing
  • Apple’s XR Investment Is An Insurance Policy
  • Sony WF-1000XM5 Review: Epitome of Premium Sound with Compact, Lighter Design and Improved Battery Life
  • XREAL Air 2 Pro First Impressions: Promising Entry-level XR Glasses
  • India Smartwatch Market Sees Record Shipments in 2023 With 50% YoY Growth
  • XR Gets Apple Vision Pro Boost, Market Set to Bounce Back in 2024

Number of Pages: 26

Published Date: May 2024

Indian Hearables OEMs, Manufacturers Bullish on Localization Efforts

Overview: 

There has been a significant growth of TWS shipments in India which has also led to development of a local manufacturing system around it. This research note gives an overview of the development of domestic Indian TWS manufacturing market, the reasons for the shift and the challenges posed to the local players.

 

Number of Pages: 3

 

Publication Date: April 2024

Manufacturing Trends Report-TWS

Overview

This report gives an overview of the manufacturing landscape with respect to TWS. It talks about the increase in domestic shipments, the major EMS players and how they have benefited from growth in OEMs push to make TWS in India. It further touches on the government incentives that have been relevant for giving this segment a boost along with a geographical distribution of the EMS production.

Table of Contents

  • TWS Manufacturing Landscape in India
  • Market Overview
  • Major EMS Players
  • State Wise Mapping and Government Incentives
  • Appendix

 Number of pages: 24

Published Date: March 2024

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