Overview:
Global smartwatch shipments increased 11% YoY in Q2 2023 after declining in both Q4 2022 and Q1 2023. India’s shipments soared by 70% YoY, serving as the primary driver for the global market’s rebound. China’s market also recorded a modest increase. Besides, a shift in the competitive landscape was evident as Huawei ascended to the second position in terms of global market share.
We began to detect market movements for weakening smartwatch demand outside of India from Q2 2022. We think this is a temporary situation due to weakening consumer sentiment caused by global macro headwinds and higher exchange rate, and OEM clearing its inventories in the market. We expected that these unfavorable market conditions would continue until the first half of 2023, but it succeeded in rebounding with YoY growth starting in the second quarter, showing an earlier recovery than expected. So from 2024, we expect the market will see the steady YoY growth with strong potential in China, rest of Aisa, and emerging markets.
This Excel report provides the smartwatch shipment forecast by key brand and region until 2026.
Published Date: August 2023
Overview:
Global smartwatch shipments increased 11% YoY in Q2 2023, after declining in both Q4 2022 and Q1 2023. India’s shipments soared by 70% YoY, serving as the primary driver for the global market’s rebound. HLOS smartwatch shipments increased YoY after dropping for two consecutive quarters. Within this high-price and high-performance segment, Huawei more than doubled its share to 15%, up from 6% in the year-ago quarter. Basic smartwatches accounted for 39% of the total smartwatch shipments, marking an all-time high. This budget-friendly segment has been witnessing YoY growth for 10 straight quarters, deeply intertwined with the explosive growth of the Indian market
Table of Contents:
- Smartwatch Shipments Trends
- By Device Type
- By OEM
- By Region
- By Price Band
- Smartwatch Spec Analysis
- Operating System
- Chipset
- Display Type
- Major OEM Trends: Apple Shipments vs Revenue
- Market Intelligence Tracker
Number of Pages: 26
Published Date: August 2023
Overview:
The global smartwatch market increased by 11.1% YoY reaching 35million of quarterly shipments. This is a turnaround in three quarters after experiencing a YoY decline in the previous two quarters.
While Apple and Samsung saw YoY declines of 10% and 19% respectively, Huawei and India’s top two brands – Noise and Fire Boltt – recorded significant growth. By region, India led the overall global gains as it more than offset declines in North America, Europe and the rest of Asia.
Table of Contents:
- Definition
- Pivot Table
- Flat file:
- Model
- Shipment
- Wholesale ASP
- Retail ASP
- Wholesale Price band
- Retail Price band
- Revenue (In million)
- Connectivity: Tech, SIM type
- Operating System
- CPU/MPU
- Chipset Company
- Chipset Model
- GPS
- WIFI
- Bluetooth
- NFC
- RAM Capacity (MB)
- Internal Memory (GB)
- Battery Capacity (mAh)
- Display Type
- Display Size
- Display Form Factor
- Pixel Density
- Touch Screen Type
- Gyroscope
- Accelerometer
- Heart Rate Monitor
- Ambient
- Activity Tracking
- Device Compatibility
- Social Media Compatibility
Published Date: August 2023
Overview:
The global HLOS smartwatch market increased by 2.3% YoY reaching 16.9million of quarterly shipments. This is a turnaround in three quarters after experiencing a YoY decline in the previous two quarters.
While Apple and Samsung saw YoY declines of 10% and 19% respectively, Garmin recorded significant growth with the new Forerunner series such as Forerunner 265/265S and Forerunner 965. By region, with the launch of Huawei Watch 4 series and the continued popularity of Huawei Watch 3 GT, China has led the growth of the HLOS smartwatch market, while India drove the Basic smartwatch market.
Table of Contents:
- Definition
- Pivot Table
- Flat file:
- Model
- Shipment
- Wholesale ASP
- Retail ASP
- Wholesale Price band
- Retail Price band
- Revenue (In million)
- Connectivity: Tech, SIM type
- Operating System
- CPU/MPU
- Chipset Company
- Chipset Model
- GPS
- WIFI
- Bluetooth
- NFC
- RAM Capacity (MB)
- Internal Memory (GB)
- Battery Capacity (mAh)
- Display Type
- Display Size
- Display Form Factor
- Pixel Density
- Touch Screen Type
- Gyroscope
- Accelerometer
- Heart Rate Monitor
- Ambient
- Activity Tracking
- Device Compatibility
- Social Media Compatibility
Published Date: Augusts 2023
Overview:
Smartwatch shipments in Q4 2022 fell 8% YoY under global inflationary pressures, after seven consecutive quarters of YoY rise. Indian market’s growth, which has strongly driven the increase in global smartwatch shipments until Q3 2022, saw a significant slowdown in Q4. On the other hand, India was the only region that recorded a positive YoY growth amongst regional markets.
Table of Contents:
- Smartwatch Shipments Trends
- By Device Type
- By OEM
- By Region
- By Price Band
- Smartwatch Spec Analysis
- Operating System
- Chipset
- Display Type
- Major OEM Trends: Apple, Samsung
- Market Intelligence Tracker
Number of Pages: 26
Published Date: March 2023