Overview:
Global HLOS smartwatches shipments decreased 3% YoY in Q1 2024, with shipment share of 52%. The dip was majorly driven by the decrease in the shipments of Apple smartwatches, which constitutes to more than 20% of overall HLOS shipments. However, HLOS Smartwatches’ share is expected to rise going forward and is expected to cross 60% share in 2026. The increase will be driven by increased consumer demand and brand adoption. In the upcoming quarter, considering the increased incorporation of Wear OS and upcoming launches from major brands including Samsung, Google, and OnePlus, double-digit growth is expected for Wear OS in 2024. Harmony OS got a significant boost as this was driven by the adoption of Huawei smartwatches, majorly in China. This report analyses the shipments of HLOS smartwatches splitting them into ASPs, price bands, and revenues, and provides specs level analysis for operating systems, chipsets, battery, display, RAM, and internal memory. The report also provides the smartwatch shipment forecast by Brand, OS, Brand, and Cellular Connectivity until 2027.
Table of Contents:
- HLOS Smartwatch Shipment Analysis (Q1 2022 – Q1 2024)
- By Device Type
- By OEM
- By Region
- By Price Band
- By ASP
- HLOS Smartwatch Spec Analysis (Q1 2022 – Q1 2024)
- Operating System
- Chipset
- Connectivity
- Display
- Battery Size
- RAM
- Internal Memory
- Recent Developments
- Major New and Upcoming Launches
- Upcoming Smartwatch AI Trends
- Upcoming IP Features
- HLOS Smartwatch Market Forecast
- By OEM
- By Operating System
- By Cellular Connectivity
- Key Takeaways
Number of Pages: 39
Published Date: July 2024
Overview:
HLOS Smartwatches’ share is expected to rise going forward and is expected to cross 60% share in 2026. The increase will be driven by increased consumer demand and brand adoption. In the upcoming quarter, considering the increased incorporation of Wear OS and upcoming launches from major brands including Samsung, Google, and OnePlus, double-digit growth is expected for Wear OS in 2024. Harmony OS got a significant boost as this was driven by the adoption of Huawei smartwatches, majorly in China. Stagnation in the India Smartwatch market in Q1 2024 has affected the Basic Smartwatches shipments. The major Indian brands incorporate Proprietary OS in their smartwatches. Most of the top Indian vendors are trying to realign their strategy to target customers since the demand has slowed down from repeat buyers resulting in increasing inventory. This Excel report provides the smartwatch shipment forecast by OS, Brand, and Device Type until 2027.
Published Date: July 2024
Overview:
This report compiles all our Wearables-related press releases and blogs published during Q1 2024. It provides you with data, insights and deeper look into what our analysts were thinking about during the quarter.
Table of Contents:
- Global XR (AR & VR Headsets) Market Share: Quarterly
- OnePlus Watch 2: Big Upgrades, Competitive Pricing
- Apple’s XR Investment Is An Insurance Policy
- Sony WF-1000XM5 Review: Epitome of Premium Sound with Compact, Lighter Design and Improved Battery Life
- XREAL Air 2 Pro First Impressions: Promising Entry-level XR Glasses
- India Smartwatch Market Sees Record Shipments in 2023 With 50% YoY Growth
- XR Gets Apple Vision Pro Boost, Market Set to Bounce Back in 2024
Number of Pages: 26
Published Date: May 2024
Overview:
The global smartwatch market increased by 5% YoY. The expansion was mainly driven by Apple and Huawei, both introducing new models to boost their shipments. In contrast, Google observed a decline of 52% YoY, despite the launch of the Pixel 2 Watch. By region, India, LATAM, and China region shipments grew by 43%, 38%, and 24% respectively, compensating for declines in North America, Europe, and the rest of Asia. By type, basic smartwatches grew the most, 31% YoY, driven by Indian brands including Fire-Boltt, Noise, and boAt.
Published Date: February 2024
Overview:
The market share of high-price and high-performance HLOS smartwatches stood at 59% in Q4 2023 driven by the good performance of Apple S9 and Ultra 2 along with the introduction of Galaxy Watch 6 and Huawei GT 4 in the second half of 2023. On the other hand, the market share of basic smartwatches increased to 31% from 25%, driven by rapid growth in the Indian market.
Published Date: February 2024
Overview:
The global smartwatch market in January declined slightly compared to the previous month but grew by 1% compared to the same period last year. Except for China, US and India all contracted compared to the previous month, but China grew compared to the previous month thanks to the promotion of e-commerce platforms.
In this report, we provide preliminary version sales by Apple Watch model and brand-level monthly sales for Samsung, Huawei, Noise, and Fire-Boltt.
Published Date: February 2024
Overview:
The global smartwatch market in December declined slightly compared to the previous month, but grew by 11% compared to the same period last year. Although growth occurred in both the major markets of the United States and China, the YoY growth in the Indian market was particularly notable.
The US market showed a slight MoM increase (almost flat) due to the end-of-year/Christmas season, and Apple recorded similar performance to the previous month by providing promotions using discounts and trade-in through multiple channels.
In this report, we provide smartwatch sell-through by model for the global top 5 brands – Apple, Samsung, Huawei, Noise and Fire-Boltt – divided into US, China, India, and Rest of World.
Published Date: January 2024
Overview:
The global smartwatch market in December declined slightly compared to the previous month, but grew by 11% compared to the same period last year. Although growth occurred in both the major markets of the United States and China, the YoY growth in the Indian market was particularly notable.
The US market showed a slight MoM increase (almost flat) due to the end-of-year/Christmas season, and Apple recorded similar performance to the previous month by providing promotions using discounts and trade-in through multiple channels.
In this report, we provide preliminary version sales by Apple Watch model and brand-level monthly sales for Samsung, Huawei, Noise, and Fire-Boltt.
Published Date: January 2024
Overview:
Global smartwatch shipments experienced a 9% YoY increase in Q3 2023, building on the gains from the previous quarter. The growth in the quarter seems to be primarily driven by the surge of the Indian market which has been consistently expanding, the Chinese market boosted by Huawei’s robust performance, and Apple’s new launch of Series 9 and Ultra 2.
By region, NAM is expected to perform weakly in 2023 with Apple’s sluggish performance, while China is expected to manage flat growth due to active volume push by OEMs such as Huawei and imoo supported by re-opening in China. Despite some inventory accumulation in the market, Indian OEMs are still aggressive in smartwatch shipments, which is expected to continue the high annual growth of the Indian market in 2023. The European market, which was affected by the Ukraine war, will still need more time to turn to growth, and demand from LATAM and MEA is expected to rebound from 2023.
This Excel report provides the smartwatch shipment forecast by key brand and region until 2026 including its ASP.
Published Date: November 2023
