Overview:
- In Q1 2024, the global smartphone market grew by 6% year-over-year (YoY), reaching 296.9 million unit shipments.
- Samsung dethroned Apple to become the top global smartphone player, accounting for a 20% shipment share.
- Apple’s shipments declined by 13% YoY respectively. However, the brand’s ASP reached a record high for the first quarter, driven by the improved performance of the Pro models.
- Among the top five Original Equipment Manufacturers (OEMs), Xiaomi registered the fastest growth, with a 34% YoY shipment increase.
- With an annual growth of 22%, CALA (Caribbean and Latin America) became the fastest-growing smartphone market globally, ending the quarter with 34.5 million shipments.
Counterpoint’s Market Monitor – Market Analysis and Insights is a quarterly insightful report providing detailed analysis of the vendor activity and performance, measuring both volume and revenue by sell-in by major region and key countries (70+) and top (140+) vendors covering close to 96% of the global handset shipments. It is one of the detailed industrywide services providing an analysis of the key market drivers broken out by volume and value – which OEMs, brands, and models are performing well, in which markets and why. Based on the in-depth analysis and primary knowledge, the report also gives the smartphone industry shipments forecast.
This robust quarterly report with fact-based deep analysis covering multiple dimensions and the robust forecast will help players across the handset value chain to holistically analyze the current state of the global handset market and plan ahead of the competition.
The report is Relevant to:
- Smartphone OEMs
- Feature Phone OEMs
- Component players
- Smartphone Industry Investors
Table of Contents:
- Introduction
- Key Takeaways
- Global Market Analysis
- Overview
- Revenue by Device Type and Revenue Share by Key OEMs
- Smartphone and Feature Phone Shipment Share by Price Band
- Smartphone and Feature Phone Market Share by Region
- Smartphone and Feature Phone Market Growth by Region
- Smartphone and Feature Phone Share by Key OEMs
- Smartphone Market and Feature Phone OEM Share
- Smartphone and Feature Phone Market Key OEM Growth
- Smartphone and Feature Phone Market – Country Share
- Smartphone Market Share by Brand Category
- Global Top 10 Best-Selling Smartphone Models
- Market Analysis by Air Interface: LTE, WCDMA, GSM
- Handset Shipment by Tech – Growth of 5G
- Penetration of Air Interface by Region
- Smartphone – Regional-Deep Dive
- North America, Europe, Central, and Latin America, Asia Pacific, MEA – Handset Shipment, smartphone share by country and OEMs
- Top Selling Smartphones by Region
- Smartphone ASP by Region
- Smartphone – Market Analysis by Key OEMs
- Top 5 Smartphone OEMs by Region
- Chinese Brands: Top 5 Smartphones OEMs by Region
- Local Brands: Top 5 Smartphones OEMs by Region
- Top 5 Smartphone OEMs Analysis by Price Band
- Top 5 Smartphone OEMs Analysis by ASP
- Key Smartphone OEM Analysis
- Apple, Samsung, Huawei, Xiaomi, vivo – Regional and country analysis, top 10 models by shipments
- Growth Arenas
- Smartphone – Specification Analysis – Camera setup, Megapixels, Battery Capacity, DRAM, NAND, OS, and SoC
- Featured Report: Global Secondary Smartphone Market
- Contacts
Number of Pages: 87
Published Date: June 2024
Overview:
Counterpoint Research’s Market Pulse Midmonth (Early Look) is a monthly service analysing the Global Handset Market Sell-Through Landscape by key regions and top OEMs and provides qualitative insights on the state of the market. Market Pulse’s Midmonth (Early Look) Market Insights presents analyses that combine our comprehensive and accurate database with unique insights across regions and OEMs from Counterpoint’s team of global analysts.
Table of Contents:
- Global Smartphone Market Change by Key Regions (Month-on-Month and Year-on-Year)
- Global Smartphone Market Qualitative Insights (Regional and OEM coverage)
Published Date: June 2024
Overview:
Counterpoint Research’s Market Pulse Midmonth (Early Look) is a monthly service analysing the Global Handset Market Sell-Through Landscape by key regions and top OEMs and provides qualitative insights on the state of the market. Market Pulse’s Midmonth (Early Look) report provides monthly handset and smartphone sales, market share of top OEMs and growth trends across key regions.
Monthly data breakdowns by:
- Handset and Smartphone sales by Region (more regions/countries can be included upon request)
- Handset and Smartphone sales by OEMs (more OEMs can be included upon request)
- Handset and Smartphone sales growth by Region
Table of Contents:
- Handset & Smartphone Sales by Key Regions
- Global Handset & Smartphone Sales by Key OEMs
- Handset & Smartphone Sales Regional Growth Rates
Published Date: June 2024
Overview:
This report tracks quarterly global handset model sales data by OEM with the key specifications. This report gives an insightful view of the changing trends in smartphone components and driving factors in the various price segments. It covers 99% of the global handset market with specification analysis.
- Time period: Jan 2023 to Apr 2024 with monthly granularity
- By brand (450+) and models (6000+)
- By regions: North America, Latin America, Western Europe, Eastern Europe, Middle-East & Africa, Asia
- Countries: USA, China, India, Indonesia, Malaysia, Philippines, Thailand, Vietnam, Russia, Turkey, Japan, Brazil, Mexico, Nigeria, Pakistan, Saudi Arabia, Canada, South Korea, France, Germany, Italy, Spain, UK
- Specification and prices (30+)
- Price bands
- Chipsets by OEMs
- Chipset by models
- Display Size
- Display Type
- NAND
- RAM
- Rear camera counts
- 22+ other specifications
Published Date: June 2024
Overview:
India Smartphone market shipments declined by 3% YoY in April 2024, Samsung retained its top spot 19% share in Apr 2024, supported by strong growth in the mid and premium segments. Indian smartphone market ASP witnessed 7% YoY growth (Retail) and reached to $279 in April 2024, premium smartphones >$360K shipment contribution remained above 40% in its portfolio.
>$650 ultra-premium segment saw 16% YoY increase in shipments. Apple dominated this segment with a 63% market share with iPhone 15 accounting 52% of Apple’s shipments in the price range. iPhone 15 also led the price segment with 33% share. Online shipment share recovered to reach its highest so far in 2024 at 41% in Apr 2024 the brands filled the channel with summer sale ahead which resulted in this increased share.
This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.
Table of Contents:
- Market Overview
- Key OEM Strategies
- Pricing Analysis
- New launches Analysis
- Spec Analysis
- Channel Analysis: E-commerce and Offline
- Major OEM Promotions
- Key Market Trends
- Market Survey
- Make in India
Number of pages: 112
Publication Date: June 2024
Overview:
Counterpoint’s Promotions Tracker contains the dollar value and parameters of US operators’ phone promotions. The tracker is updated on a weekly basis and contains device promotions for AT&T, AT&T Prepaid, Boost, Cricket, Metro, Spectrum, Straight Talk, T-Mobile, Total by Verizon, Tracfone, Verizon, Verizon Prepaid, and Xfinity.
Table of Contents:
- Description
- Pivot
- Database
- Contacts
Publication Date: June 2024
Overview:
India smartphone market shipments were in line as per our expectations in Q1 2024 as the market grew 9% YoY driven by new launches and premium segment growth. However, sales were low which led to inventory built-up. Consumer demand is expected to improve around the festive period, with upgrades further boosting later in the second half of the year. Therefore, overall we believe the market will witness single digit growth of 3% in 2024 driven by premium segment and 5G upgrades.
5G upgrades were better than our expectations since the penetration reached 70%. as OEMs introduced 5G capabilities in the lower price segment as key differentiators. Overall we estimate 5G share to increase to 77% in 2024. The premium segment is expected to cross 20% shipment share in 2024. Consumers jumping price bands and going for better featured smartphones will help this price band.
In this report you will find India smartphone shipments forecast by:
- India handset brand wise volumes till 2025
- India Smartphone brand wise volumes till 2025
- India Feature phone brand wise volumes till 2025
- India Smartphone Volume By Tech (4G and 5G split)
- India Smartphone volume By Price-Band
- India smartphone volume By Channel (Online & Offline)
Published Date: June 2024
Overview:
The report recapped China’s Q1 smartphone market in 2024 including OEM market share, price band deep dive and China macro-economy analysis.
Table of Contents:
- Market Overview
- Brand Overview
- Price Band Deep Dive
- Key Smartphone Topics
Number of Pages: 29
Published Date: June 2024
Overview:
India Smartphone market shipments declined by 3% YoY in April 2024. vivo retained its top spot 19% share in Apr 2024. It launched Y series, V series as well as T series models during the month. Samsung’s share (19%) April 2024 was its highest since September 2023, helping it capture second position in the smartphone market. For the first time this year, Galaxy A15 5G wasn’t Samsung’s most shipped model. realme was the fastest growing player out of the top 5 with 14% YoY growth in April 2024. It has been focusing on 5G with C-series models and also launched a performance centric new P series into the market. Online channel share increased from previous month to reach 41% in April 2024 as brands filled in channels for summer sale ahead. Xiaomi has continued to maintain its lead on the channel with 23% share.
In this report you will find India shipments by:
- By brand (20+) and model (700+)
- Online and Offline shipments
- Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
- Specifications (100+)
- Display Size
- Network technology
- Operating system
- Battery capacity
- Number of cameras
- And more than 95 other key specifications
Published Date: June 2024