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Coverage: Smartphones

Indian Youth Centric Smartphone Consumer Study 2024

Overview:

Counterpoint Research conducted a consumer survey across India to explore how young people perceive smartphone brands. The study reached over 1,000 respondents through online channels, collecting opinions and insights in English from smartphone users aged 16 and above. The results are expected to have an accuracy of +/- 4%. The research focuses on understanding how respondents view smartphone brands, starting with the key factors they prioritize when buying a smartphone. It also examines which smartphone brands are most favored by youth in India and how they perceive the respective brands in relation to different criteria.

Table of Contents:

  • Executive summary
  • Keys factors for smartphone purchase: overall and by brands
  • Popular smartphone brand amongst youth
  • Smartphone brand offering the latest technology to youth
  • Smartphone brand offering stylish products to youth
  • Smartphone brand offering value for money to youth
  • Rating latest technology and brand popularity amongst youth across brand
  • Smartphone brand aligning best across age groups
  • Brand association
  • Brand personification: keywords linked with brands
  • Research design – demographic details and methodology

Number of Pages: 15

Published Date: June 2024

India Consumer Survey Report on Smartphone Accessories

Overview:

The report explores recent smartphone buyers’ preferences, patterns, and choices when purchasing accessories such as smartphone covers, screen guards, earphones, cables, adapters, power banks, and more. This is based on in-depth interviews and focus group discussions conducted across India. It covers reasons for purchase, brand preferences, where they prefer to buy, how often they buy, important factors influencing their decisions and where they gather information about smartphone accessories. Additionally, the report examines these buyers’ overall shopping and usage experiences.

Table of Contents:

  • Research design
  • Smartphone cases and covers
    • Factors that trigger purchase of smartphone accessories
    • Key reasons for purchasing smartphone covers/cases
    • Timing of first smartphone cover purchase
    • Reasons for choosing alternatives to Amazon/Flipkart for smartphone cases/covers
    • Consumer perception of smartphone cover/cases
  • Smartphone screen guard
    • Key reasons for purchasing smartphone screen guard
    • Reasons for choosing alternatives of Amazon/Flipkart for smartphone screen guards
    • Consumer perception of screen guards
  • Power banks and hearables
    • Online vs offline for power bank & hearables
    • Consumer perception of power bank & hearables
  • Adapters, cables and gaming accessories
    • Consumer perception of adapters & cables
  • Conclusion

Numbers of Pages: 20

Published Date: June 2024

Counterpoint Smartphone Intelligence Tracker, June 2024

Overview:

It offers the Counterpoint perspective on a curated collection of recent news and other articles that have made an impact on the smartphone ecosystem (OEMs, app ecosystem, policy, and more). It gives readers an idea of the current state of affairs in the sector and potential ramifications, helping connect the dots.

The June edition analyses key developments within the smartphone ecosystem from 22nd May 2024 to 21st June 2024. It also covers the list of key smartphone launches during the period.

Some of the developments from this edition, where our analysts give their points of view include:

  • OPPO to Bring AI to all its Smartphones, Targeting 50 Million Devices
  • Xiaomi Focuses on Premiumization and AIoT in India
  • vivo is set to open ₹3,000 crore India manufacturing facility in July
  • OnePlus Partners with CATL, Unveils ‘Glacier Battery Technology
  • Samsung’s Partnership with iFixit for Self-repairs Ends
  • Nothing’s CMF Phone 1 Launch Officially Confirmed
  • AVOW Announces New Partnership with Samsung to Offer Mobile Ads in Europe

Additionally, the Smartphone Intelligence Tracker carries a teaser of one of Counterpoint’s latest research reports. In the June edition, a report titled, ‘Global AR/VR Market Insights and Development Trends; Q1 2024, has been featured.

Published date: June 2024

Market Pulse – Flagship Model Sales, May 2024

Overview:

Counterpoint Research’s Market Pulse is a monthly service analysing the Global Handset Market Sell Through Landscape by OEMs, Regions, Models, specifications, and latest developments giving a holistic view of the industry. Market Pulse’s flagship model sales report provides monthly model-wise sales data for flagship and best-selling smartphones globally.

Monthly data breakdowns by:

  • Smartphone sales by 225+ models across 12 OEMs, >50% of Global Sales coverage
  • 100% coverage for Apple Models

Table of Contents:

  • Bestsellers Smartphone Models

Published Date: June 2024

Market Pulse – OEM Sales, May 2024

Overview:

Counterpoint Research’s Market Pulse is a monthly service analysing the Global Handset Market Sell Through Landscape by OEMs, Regions, Models, specifications, qualitative insights, and latest developments giving a holistic view of the industry. Market Pulse’s OEM Sales report provides monthly handset and smartphone sales, market share, rankings and growth trends across key regions.

Monthly data breakdowns by:

  • Handset and Smartphone sales
  •  Global and by key region: China, US, India, Europe, and Others (More regions, countries available upon request)
  • 25+ OEMs, >90% of Sales Coverage

Table of Contents:

  • Global Handset & Smartphone Sales by Key OEMs
  • China Handset & Smartphone Sales by Key OEMs
  • USA Handset & Smartphone Sales by Key OEMs
  • India Handset & Smartphone Sales by Key OEMs
  • Europe Handset & Smartphone Sales by Key OEMs
  • Others Handset & Smartphone Sales by Key OEMs

Published Date: June 2024

Market Pulse – Market Analysis and Insights, May 2024

Overview:

Counterpoint Research’s Market Pulse is a monthly service analysing the Global Handset Market Sell-through Landscape by OEMs, Regions, Models, specifications, and latest developments giving a holistic view of the industry. Market Pulse’s Global handset market analysis combines our comprehensive and accurate database with unique insights across regions and OEMs, from Counterpoint’s team of Global Analysts.

Table of Contents:

  • Global Sell-in vs Sell-through
  • Global Smartphone Market Analysis: Market Share by OEMs, Priceband
  • USA, China, India, Europe Smartphone Market analysis, and insights
  • Global Hardware Feature Analysis: Key Specs – Camera, Display, RAM, NAND and more
  • Global Hit Models by PriceBand

Published Date: June 2024

MEA Smartphone Market Report, Q1 2024

Overview:

After four quarters of impressive growth rates, the MEA market settled into a typical level of growth in Q1 2024 and was in line with global trends with a growth rate of 6% YoY. Short-term challenges like the geopolitical conflict in the Middle East, currency fluctuations in certain African countries and a busy election calendar are not expected to derail the smartphone market’s long-term growth prospects in the region. Towards the end of the quarter, brands and channels hosted sales events on account of Ramadan and Easter. These lifted sales to a certain extent but did not achieve the level of success seen in Q1 2023.

Table of Contents:

  • Macroeconomic Overview
  • Market Overview
  • The MEA Smartphone Market’s Competitive Landscape
  • 5G Analysis
  • OEM Analysis
  • Country Level Analysis
  • Forecast
  • Key Takeaways

Number of Pages: 51

Published Date: June 2024

[Tracker] India Premium Smartphone City Level Monthly Sell-out Analysis (Top Cities)

Overview:

This report provides India Premium market’s smartphone sales (INR 30,000 and above) by brand and model. The report also further goes and provides sales of smartphones for Major cities in India. The report also covers both the offline and the online channel.
The report focuses on understanding the sales of premium smartphone sales across brands, channels (online/offline), price bands, top cities, and ASP. It also highlights the top models across channels and premium price bands along with the top offer for the respective month.
All of the tier 1 cities in India are included, these cities contribute roughly 40% to the Indian Premium smartphone market. As the premium smartphone segment is on the rise outside the metropolitan areas, we have incorporated 4 tier 2 cities to highlight the potential for the premium segment to further expand.
This report is useful for anyone attempting to get a deep-dive view on the India Premium Smartphone Market and its channel and city landscape.

Table of Contents:

  • Pivot file
  • Base File
  • Contacts

Published Date: June 2024

[Report] India Premium Smartphone City Level Monthly Sell-out Analysis (Top Cities)

Overview:

This report provides India Premium market’s smartphone sales (INR 30,000 and above) by brand and model. The report also further goes and provides sales of smartphones for Major cities in India. The report also covers both the offline and the online channel.
The report focuses on understanding the sales of premium smartphone sales across brands, channels (online/offline), price bands, top cities, and ASP. It also highlights the top models across channels and premium price bands along with the top offer for the respective month.
All of the tier 1 cities in India are included, these cities contribute roughly 40% to the Indian Premium smartphone market. As the premium smartphone segment is on the rise outside the metropolitan areas, we have incorporated 4 tier 2 cities to highlight the potential for the premium segment to further expand.
This report is useful for anyone attempting to get a deep-dive view on the India Premium Smartphone Market and its channel and city landscape.

Table of Contents:

  • India Premium Smartphone Market Snapshot and Key Takeaways
  • India Premium Smartphone Market Overview
    • Market Share by City
    • Market Share by Price Band Across Cities
    • Sales Contribution of Cities Within Price Bands
  • OEM Analysis
    • Market Share by City
    • Sales Contribution by City
    • Channel Share by OEM
    • Market Share by OEM and Price Band
  • Channel Analysis
    • OEM Share by Channel
    • Market Share by Channel
    • Sales Contribution by Channel
    • Channel by Price Band
    • Price Bands Across Cities by Channel
  • Hit Model Analysis
    • Hit Models by Price Band
    • Hit Models by OEM
    • Hit Models by Channel
  • OEM and Channel Promotions
  • Appendix
  • Methodology

Published Date: June 2024

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