Overview:
Counterpoint Research’s Market Pulse Midmonth (Early Look) is a monthly service analysing the Global Handset Market Sell-Through Landscape by key regions and top OEMs and provides qualitative insights on the state of the market. Market Pulse’s Midmonth (Early Look) report provides monthly handset and smartphone sales, market share of top OEMs and growth trends across key regions.
Monthly data breakdowns by:
- Handset and Smartphone sales by Region (more regions/countries can be included upon request)
- Handset and Smartphone sales by OEMs (more OEMs can be included upon request)
- Handset and Smartphone sales growth by Region
Table of Contents:
- Handset & Smartphone Sales by Key Regions
- Global Handset & Smartphone Sales by Key OEMs
- Handset & Smartphone Sales Regional Growth Rates
Published Date: July 2024
Overview:
AI use cases in smartphones are still in the early stages, with iOS focusing on specific applications and Android adopting a broader approach. This evolution is expected to increase device costs. As AI privacy concerns grow due to user-generated data training, new business models will emerge. Future smartphones will be more personalized, potentially eliminating the need for individual apps, with voice-based interactions transforming user engagement.
This report presents an overview of Generative AI in smartphones and the emerging GenAI momentum in the coming years, including key players driving GenAI adoption. The report also includes shipment outlook and recent updates and forecasts for GenAI smartphones.
Table of Contents:
- “GenerativeAI” Smartphone
- Key Players likely to drive the GenAI adoption
- Shipment Outlook
- Key spec trends of AI era
Number of Pages: 20
Published Date: July 2024
Overview:
India Smartphone market shipments declined by 6% YoY in May 2024. Consumer sentiments were impacted by extreme heatwave conditions which resulted in postponement of smartphone purchases and prioritized spending on other electric appliances such as refrigerators and air conditioners. vivo led the smartphone market for the third consecutive month with 20% share in May 2024 driven by T3 series. Xiaomi moved up to second spot in May 2023 with 19% share, it was the only one among top brands to witness a double-digit YoY growth. It also led the online shipments during the month with 24% share. The online share slightly decreased from the previous month to 40% in May 2024, there were various promotional summer sale periods from e-commerce players, but it didn’t have much impact on the online shipments. Samsung was in second place in the online smartphone market with 20% share as it launched online-heavy Galaxy F55 model.
In this report you will find India shipments by:
- By brand (20+) and model (700+)
- Online and Offline shipments
- Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
- Specifications (100+)
- Display Size
- Network technology
- Operating system
- Battery capacity
- Number of cameras
- And more than 95 other key specifications
Published Date: July 2024
Overview:
India’s smartphone market shipments declined by 6% YoY in May 2024 due to extreme heatwave conditions, as consumers postponed smartphone purchases to focus on essential cooling appliances. Despite this, the monthly run rate has been quite stable. Indian smartphone market ASP witnessed 8% YoY growth (Retail) and reached to $271 in May 2024. The premium segment (>$400) shipments slightly declined this month whereas the $250-$400 price segment witnessed 30% YoY shipment growth in May 2024.
$150-$250 price band dominated the smartphone market in May with a 30% market share, with Samsung leading this segment with a 23% share. Online shipment shares slightly declined to 40% in May 2024. The summer sale in May couldn’t impact the shipments much and the channel witnessed 11% YoY decline in shipments.
This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.
Table of Contents:
- Market Overview
- Key OEM Strategies
- Pricing Analysis
- New launches Analysis
- Spec Analysis
- Channel Analysis: E-commerce and Offline
- Major OEM Promotions
- Key Market Trends
- Market Survey
- Make in India
Number of pages: 107
Published Date: July 2024
Overview:
In this report, we analyze in detail China smartphone market’s dynamics and brand performance during Week 21 to Week 24 of 2024. The period corresponds to the annual 618 shopping festival in China, which was held between May 20 and June 20 this year. Although most OEMs offered price discounts similar to last year’s festival, China’s smartphone sales still exhibited 6.8% YoY growth, indicating a recovery in market demand. Moreover, this year’s 618 festival lasted longer than usual which was another major reason for the YoY growth during the period.
Table of Contents:
- Overall Performance and Market Dynamics
- Brand-wise notes
Number of Pages: 5
Published Date: July 2024
Overview:
Counterpoint Research conducted a consumer survey across India to explore how young people perceive smartphone brands. The study reached over 1,000 respondents through online channels, collecting opinions and insights in English from smartphone users aged 16 and above. The results are expected to have an accuracy of +/- 4%. The research focuses on understanding how respondents view smartphone brands, starting with the key factors they prioritize when buying a smartphone. It also examines which smartphone brands are most favored by youth in India and how they perceive the respective brands in relation to different criteria.
Table of Contents:
- Executive summary
- Keys factors for smartphone purchase: overall and by brands
- Popular smartphone brand amongst youth
- Smartphone brand offering the latest technology to youth
- Smartphone brand offering stylish products to youth
- Smartphone brand offering value for money to youth
- Rating latest technology and brand popularity amongst youth across brand
- Smartphone brand aligning best across age groups
- Brand association
- Brand personification: keywords linked with brands
- Research design – demographic details and methodology
Number of Pages: 15
Published Date: June 2024
Overview:
The report explores recent smartphone buyers’ preferences, patterns, and choices when purchasing accessories such as smartphone covers, screen guards, earphones, cables, adapters, power banks, and more. This is based on in-depth interviews and focus group discussions conducted across India. It covers reasons for purchase, brand preferences, where they prefer to buy, how often they buy, important factors influencing their decisions and where they gather information about smartphone accessories. Additionally, the report examines these buyers’ overall shopping and usage experiences.
Table of Contents:
- Research design
- Smartphone cases and covers
- Factors that trigger purchase of smartphone accessories
- Key reasons for purchasing smartphone covers/cases
- Timing of first smartphone cover purchase
- Reasons for choosing alternatives to Amazon/Flipkart for smartphone cases/covers
- Consumer perception of smartphone cover/cases
- Smartphone screen guard
- Key reasons for purchasing smartphone screen guard
- Reasons for choosing alternatives of Amazon/Flipkart for smartphone screen guards
- Consumer perception of screen guards
- Power banks and hearables
- Online vs offline for power bank & hearables
- Consumer perception of power bank & hearables
- Adapters, cables and gaming accessories
- Consumer perception of adapters & cables
- Conclusion
Numbers of Pages: 20
Published Date: June 2024
Overview:
It offers the Counterpoint perspective on a curated collection of recent news and other articles that have made an impact on the smartphone ecosystem (OEMs, app ecosystem, policy, and more). It gives readers an idea of the current state of affairs in the sector and potential ramifications, helping connect the dots.
The June edition analyses key developments within the smartphone ecosystem from 22nd May 2024 to 21st June 2024. It also covers the list of key smartphone launches during the period.
Some of the developments from this edition, where our analysts give their points of view include:
- OPPO to Bring AI to all its Smartphones, Targeting 50 Million Devices
- Xiaomi Focuses on Premiumization and AIoT in India
- vivo is set to open ₹3,000 crore India manufacturing facility in July
- OnePlus Partners with CATL, Unveils ‘Glacier Battery Technology
- Samsung’s Partnership with iFixit for Self-repairs Ends
- Nothing’s CMF Phone 1 Launch Officially Confirmed
- AVOW Announces New Partnership with Samsung to Offer Mobile Ads in Europe
Additionally, the Smartphone Intelligence Tracker carries a teaser of one of Counterpoint’s latest research reports. In the June edition, a report titled, ‘Global AR/VR Market Insights and Development Trends; Q1 2024, has been featured.
Published date: June 2024
Overview:
Counterpoint Research’s Market Pulse is a monthly service analysing the Global Handset Market Sell Through Landscape by OEMs, Regions, Models, specifications, and latest developments giving a holistic view of the industry. Market Pulse’s flagship model sales report provides monthly model-wise sales data for flagship and best-selling smartphones globally.
Monthly data breakdowns by:
- Smartphone sales by 225+ models across 12 OEMs, >50% of Global Sales coverage
- 100% coverage for Apple Models
Table of Contents:
- Bestsellers Smartphone Models
Published Date: June 2024
