Overview:
This Counterpoint Research Global Secondary Smartphone Market PDF Tracker analyses the entire pre-owned and refurbished smartphone market both in global and regional terms. In includes volumes for the year 2023 along with forecasted volumes. This PDF report tracks the volume of refurbished smartphone sales, OEM market share, tech splits (4G/5G) and overall average selling prices per region.
This report is an exhaustive collection of qualitative insights into each key market. It gives updates on government policies towards the secondary markets, secondary market company updates and other dynamics affecting these fast-growing markets.
This report is useful for:
- Refurbished ecosystem players
- OEMs and Retailers
- Companies powering device trade-ins and insurance.
- Smartphone component and accessories players
- E-commerce companies
- Sustainability channel players
- Companies looking to enter the pre-owned markets and any enterprise that wants to understand the global secondary smartphone market.
Table of contents:
- Research Methodology
- Industry Dynamics and Executive Summary
- Global secondary smartphone market Consumption flow
- Global Refurbished Smartphone Sales Volumes by Region
- OEM Market Share
- Refurbished share of new smartphone shipments
- The growth of ‘As Is’ used smartphones
- Global Average Selling Prices (ASPs)
- Refurbished ASP Trends across regions
- Global Forecast: Refurbished Smartphone Growth Trajectory
- Most Sold Models in Secondary Market by Region, 2023
- Regional/Key country data and Insights including:
- Refurbished Sales
- Top selling models
- OEM share
- Consumption flow
- Qualitative insights and updates
- USA
- China
- India
- Europe
- LATAM
- Southeast Asia
- Japan
- Africa
Number of pages: 48
Published Date: July 2024
Overview:
This Counterpoint Research Global Secondary Smartphone Market Excel Tracker analyses the entire pre-owned and refurbished smartphone market both in global and regional terms. In includes 2023 volumes with forecasts. The Excel tracks the volume of preowned smartphones funneling down to refurbished smartphone sales, OEM market share, tech splits (4G/5G) and ASPs per region and key countries.
This report is useful for:
- Refurbished ecosystem players
- OEMs and Retailers
- Companies powering device trade-ins and insurance.
- Smartphone component and accessories players
- E-commerce companies
- Sustainability channel players
- Companies looking to enter the pre-owned markets and any enterprise that wants to understand the global secondary smartphone market.
Table of contents:
- Preowned to refurbished consumption flow
- Source break-down
- Source flat file
- Consumption chart
- Consumption pivot
- Consumption flat file
- Forecasts
- Global ASPs (average selling prices)
Published Date: July 2024
Overview
Over the last few years, most smartphone OEMs have made commitments to sustainability. But beyond strategies to reduce greenhouse gas emissions from their operations, and specifically looking at device sustainability, things are at best hugely inconsistent, and at worst confusing and even misleading. The problem is that OEMs are in a difficult situation: they want to sell as many new devices as possible for as large a profit as possible. But a sustainable smartphone does not fit naturally into this business model.
This report casts a cynic’s eye over some of the more dubious claims made by OEMs in the last year, and discusses what more the industry needs to do to show it takes sustainability seriously.
Table of Contents
- Sustainability initiative growing, but with mixed results
- Good progress, but more needed
- What’s stopping some OEMs from taking device sustainability seriously?
- So, what can OEMs do?
Number of Pages: 4
Publication date: April 2024
Overview:
Europe’s refurbished smartphone market hit record levels in 2023, due to multiple supply- and demand-side factors. But is this growth sustainable?
This report looks into the reasons for the growth of Europe’s refurb market, and assesses the future prospects of a segment that is becoming increasingly important to the industry.
Table of Contents:
- European refurbished sales growing, but not enough to cover the shortfall
- Supply-side and demand-side factors have boosted the refurbished market
- Is refurbished growth sustainable?
- Growth to continue, but at a slower pace
Number of Pages: 4
Publication Date: April 2024
Overview:
The refurbished smartphone market is growing globally. Apple, more than any brand is witnessing a spike in demand. This report encapsulates Apple’s performance in the global refurbished smartphone market. This deck analyses the entire pre-owned and refurbished smartphone market both in global and regional terms for Apple. The value chain for these iPhones is a complicated one which is simplified in this deck. The report gives the volume of pre-owned iPhones and the volumes that go on to be resold as refurbished. It includes sales volumes, geographic share, 5G share, forecast for refurbished iPhones, and an understanding on how the refurbished iPhone market is doing in comparison with the new iPhone markets across regions.
This report is useful for:
- Apple allied partners
- Refurbished ecosystem players
- Other OEMs and Retailers
- Companies powering device trade-ins and insurance.
- Smartphone component and accessories players
- E-commerce companies
- Sustainability channel players
- Companies looking to enter the pre-owned markets and any enterprise that wants to understand the global secondary smartphone market.
Table of contents:
- Research Methodology and Context
- Executive Summary and industry dynamics
- Global Pre-owned-to-Refurbished iPhone Consumption Flow
- Global Refurbished Smartphone Sales Volumes by Region
- Refurbished iPhone Share in Key Regions’ Total Apple Sales
- Global Apple 5G Share
- Global Apple Forecast
- Sustainability initiatives and growth trajectory for Apple
Number of Pages: 15
Publishing Date: July 2023
Overview:
The refurbished smartphone markets are growing globally. In 2022, some drivers of this growth have matured and now there are new drivers which are pushing growth as well. The demand is high while the industry is pursuing all avenues to increase supply.
This Counterpoint Research report analyses the entire pre-owned and refurbished smartphone market both in global and regional terms. The value chain for these smartphones is a complicated one and this report simplifies the understanding of this chain by giving insights into benefits, pain points and need-gaps. The report tracks the volume of refurbished smartphones sales, OEM market share, ASPs (average selling price) trends, most-sold models. It provides volume forecasts and other market dynamics.
In this edition of the report, we have included additional insights:
- The role of 5G in the secondary smartphone markets
- Additional markets where sales have increased: Australia, South Korea, Canada etc.
- Consumer replacement rates and its effects
- New business models gaining ground.
- A forecast of volumes to come.
This report is useful for:
- Refurbished ecosystem players
- OEMs and Retailers
- Companies powering device trade-ins and insurance.
- Smartphone component and accessories players
- E-commerce companies
- Sustainability channel players
- Companies looking to enter the pre-owned markets and any enterprise that wants to understand the global secondary smartphone market.
Table of contents:
- Methodology
- Context and Dynamics of the Industry
- Executive Summary slide
- Refurbished sales by region
- OEM market share
- Global ASPs
- Most sold models
- Growing 5G share.
- Forecast
- Replacement rates
- Refurbished volumes vs. new smartphones
- New business models gaining ground.
- Global Pre-owned-to-Consumption Flow Chart
- Regional deep dive:
- Channel Flow, 2022
- Smartphone Sales by OEM, 2018-2022
- Domestic vs Imported, 2021-2022
- Market share, 2022
- Commentary Slides on Market Dynamics
- USA
- China
- India
- Europe
- LATAM
- Southeast Asia
- Japan
- Africa
- Rest of World
- Appendix.
Number of Pages: 100
Published Date: April 2023
