Our Q1-2020 Market Monitor report has been published. We release one Infographic in each quarter to summarize the handset and smartphone market activities in a single page.
Some quick observations from the smartphone market:
- Global smartphone shipments declined the fastest ever 13% YoY reaching 294.9 million units in Q1 2020 .
- This is the first time since Q1 2014, that the smartphone market has fallen below 300 million units in a quarter.
- All the regions (APAC, LATAM, Europe and North America) registered decline during the quarter. However, few countries like India (5% YoY) and Russia (8% YoY), grew.
- China, being the initial epicentre of the pandemic, registered one of the steepest decline (-26% YoY) during the quarter
- Apple remained resilient even during the COVID-19 as iPhone shipments declined only 5% YoY Q1 2020
- Huawei surpassed Apple again during the quarter. Over half of smartphone shipments for Huawei are now in China.
- Xiaomi (7% YoY), and realme (157% YoY) were the only major brands to achieve growth. The expansion in markets outside China for both the brands has paid off
- Samsung declined 19% YoY during the quarter. With, low presence in China and most of its market hit by COVID-19, the OEM is likely to decline steeper in Q2 2020
- The share of 5G smartphones increased to over 7% in Q1 2020, compared to 1% in Q4 2019. 5G is likely to help the rate of recovery during the second half of 2020.
Some quick observations from the feature phone market:
- Global feature phone shipments declined 12% annually reaching 83.5 million units in Q4 2019.
- Feature phone shipments in MEA grew 9% YoY capturing over 41% of the global feature phone shipments.
- Transsion Group led the global feature phone market capturing over 30% of market share.
- Alcatel and DORO continue to do well in the US, driven by KaiOS based GoFlip and 7050.
Table of Contents:
- Global Smartphone Shipments Market Share
- Regional Smartphone Market Share
- Global Feature phone Shipments Market Share
- Regional Feature Phone Market Share
Number of Pages: 2
Author: Counterpoint
Published Date: May 2020
Qualcomm is building momentum as 5G rollouts continue. This report analyzes how the company is doing relative to peers:
- Design wins
- 5G bands support including mmWave
- Imaging
- Gaming
- AI
March 26, 2020
Our CY-2019 Infographic has been published. We release this Infographic every year to summarize the handset and smartphone market activities in a single page.
Some quick observations from this edition:
- Global smartphone shipments declined 2% annually in CY 2019. This is the first time that the smartphone market has declined for two consecutive years.
- China market declined 8% YoY during CY 2019. 5G is expected to drive growth in China in 2020.
- India surpassed the USA to become the second largest smartphone market in the world reaching 158 Mn shipments in CY 2019.
- Samsung led the smartphone market by volume capturing one- fth of the global smartphone shipments.
- Despite the sanctions, Huawei surpassed Apple to become the second largest brand in CY 2019.
- realme was the fastest growing brand in CY 2019, growing 453% YoY.
- Global feature phone shipments declined 22% annually reaching 374.6 million units in CY 2019.
- MEA surpassed India to become the largest feature phone market in CY 2019.
- Feature phone shipments in the developed market of North America grew 35% YoY driven by Alcatel.
- Feature phone market in India declined the highest, 42% YoY.
- Jio, the market leader in CY 2018, declined 75% YoY in CY 2019.
Table of Contents:
- Global Smartphone Shipments Market Share
- Regional Smartphone Market Share
- Global Feature Phone Shipments Market Share
- Regional Feature Phone Market Share
Number of Pages: 2
Author: Counterpoint
Published Date: March 2020
Our Q4-2019 Market Monitor report has been published. We release one Infographic in each quarter to summarize the handset and smartphone market activities in a single page.
Some quick observations from the smartphone market:
- Global smartphone shipments grew 2% YoY reaching 401.1 million units in Q4 2019.
- MEA (14% YoY) grew the highest, followed by India (12% YoY).
- World's largest smartphone market, China, declined 10% YoY. This was its 8th consecutive quarterly decline.
- After two years, Apple gained the top spot in the global smartphone market. Shipments for Apple grew 10% YoY even without a 5G variant.
- Huawei* registered a decline (6% YoY) for the first time after 2017 Q4. The aggressive shipments in China, where it grew 12% YoY, was unable to offset the global decline in all the other regions.
- Xiaomi grew 28% YoY even though it declined 17% YoY in China. The overseas expansion over the last few years has made it less dependent on its home market.
- Vivo surpassed OPPO for the first time since 2015 Q2, to become the 5th largest brand in 2019 Q4. OPPO slipped out of the top 5.
- Samsung's growth slowed down to 1% YoY during the quarter.
Some quick observations from the feature phone market:
- Global feature phone shipments declined 12% annually reaching 105.5 million units in Q4 2019.
- MEA captured over 38% of the global feature phone market. Feature phone shipments in MEA grew 10% YoY during the quarter.
- Transsion Group led the global feature phone market capturing over 29% of the market share.
- Alcatel led the feature phone market in North America driven by the GoFlip series.
- KaiOS continued to expand into Africa and entered the Pakistan market as well by launching the cheapest smart feature phone globally (11 USD).
Table of Contents:
- Global Smartphone Shipments Market Share
- Regional Smartphone Market Share
- Global Feature phone Shipments Market Share
- Regional Feature Phone Market Share
Number of Pages: 2
Author: Counterpoint
Published Date: March 2020
Our Q3-2019 Market Monitor report has been published. We release one Infographic in each quarter to summarize the handset and smartphone market activities in a single page.
Some quick observations from the smartphone market:
- Global smartphone shipments remained almost flat annually reaching 380 million units in Q3 2019.
- India (10% YoY) grew the highest followed by MEA(8% YoY). China continued to decline at 5% YoY.
- India smartphone shipments reached a record high 49Mn units during the quarter.
- Huawei grew 28% YoY capturing close to 40% market share in China. Over 60% of Huawei's shipment in the quarter were from China.
- Samsung led the market growing 8% YoY with a strong demand of A and Note series. Huawei’s loss in the overseas market would be a big opportunity for Samsung in coming quarters.
- Samsung continues to lead the 5G devices market with its flagship Samsung S10 and Note 10 series 5G variants.
- Apple iPhone shipments fell 4%, and iPhone revenues fell 11% year-on-year. The positive response for the latest iPhone 11 series during the tail end of the quarter is a silver lining for Apple.
- Global smartphone market consolidated further with top 10 brands capturing 83% of the total market as compared to 73% a year ago.
Some quick observations from the feature phone market:
- Global feature phone shipments declined 21% annually reaching 88 million units in Q3 2019.
- Over 65% of the total feature phone market is captured by MEA and India.
- Although a developed market, feature phone shipments in the North American region increased 58% YoY. The increase was due to strong sell-in of KaiOS based Alcatel Go Flip and Doro 7050.
- iTel continued to remain the top feature phone player for the second quarter in a row.
- Multilaser became the top feature phone player in the Central and Latin American market. The OEM launched the Multilaser ZAPP with KaiOS in Brazil.
- Jio slipped out of the top 5 feature phone players as Jio Phone shipments declined 93% YoY on account of high inventory.
- The Smart Feature Phone segment scaled less than expected in Africa. However, KaiOS continues to expand in the region with a series of new launches.
Table of Contents:
- Global Smartphone Shipments Market Share
- Regional Smartphone Market Share
- Global Feature phone Shipments Market Share
- Regional Feature Phone Market Share
Number of Pages: 4
Author: Counterpoint
Published Date: November 2019
Our Q2-2019 Market Monitor report has been published. We release one Infographic in each quarter to summarize the smartphone and feature phone market activities in a single page.
Some quick observations from the smartphone market:
- Global smartphone shipments declined 3% annually reaching 354 million units in Q2 2019.
- India (5.8% YoY) grew the highest followed by MEA(5.6% YoY). Western Europe declined the most at 8% YoY.
- Samsung, backed by its overhauled portfolio of M and A series grew 7.1% YoY after 6 consecutive quarters of annual decline.
- The effect of trade ban on Huawei was not severe during this quarter. It grew 4.4% YoY. However, its overseas shipment will decline in Q3 2019.
- Apple iPhone shipments fell 11%, and iPhone revenues fell 12% year-on-year. It slipped out of top 5 in the MEA market. However, the sales trends for Apple are improving.
- Samsung led the 5G devices market with its flagship Samsung S10 5G, which remains popular in the 5G adopting countries like Korea.
- BBK Group (OPPO, Vivo, Realme, and OnePlus) is now the second-largest smartphone manufacturer globally. Realme entered the top 10 OEMs list globally for the first time.
Some quick observations from the Feature phone market:
- Global feature phone shipments declined 23% annually reaching 86 million units in Q2 2019.
- Over one third of the global feature phone market was captured by MEA followed by India. Together they captured 65% of the total feature phone market.
- The shipments for smart feature phones in Africa are increasing with launch of KaiOS powered devices with Orange and MTN.
- Jio continued to decline steeply at 64% YoY due to inventory build up.
- iTel surpassed HMD to capture the top spot in the feature phone segment in Q2 2019.
- Sonim with its rugged feature phones and Doro with its KaiOS based feature phones continue to do well in their respective markets.
Table of Contents:
- Global Smartphone Shipments Market Share
- Regional Smartphone Market Share
- Global Feature phone Shipments Market Share
- Regional Feature Phone Market Share
Number of Pages: 4
Author: Counterpoint
Published Date: August 2019
Our Q1-2019 Market Monitor report has been published. We release one Infographic in each quarter to summarize the smartphone and feature phone market activities in a single page.
Some quick observations from the smartphone market:
- Global smartphone shipments declined 6% annually reaching 341 million units in Q1 2019. This was the sixth consecutive quarter of smartphone market decline.
- India (+4% YoY) was the only region of positive growth. All other regions declined with North America declining the most at 10% YoY.
- Top 5 OEMs captured 61% of the global smartphone market volumes and 82% of the total smartphone market revenues.
- Samsung led the smartphone market by volume but declined 8% YoY. The success of S10 series and restructuring of portfolio will provide Samsung momentum in the coming quarters.
- Increasing ASP, long holding periods, declining value proposition and US-China trade war led Apple shipments to decline 20% YoY.
- BBK Group (which owns OPPO, Realme, vivo and OnePlus brands) is collectively the world’s third largest manufacturer. All its brands registered growth during the quarter.
- Apple captured 33% share of overall smartphone revenue down from a 38% share in 2018 Q1. Overall smartphone market ASP remained flat annually and declined 8% sequentially.
Some quick observations from the Feature phone market:
- Global feature phone shipments declined 31% annually reaching 95 million units in Q1 2019.
- Middle East and Africa have surpassed India to become the largest feature phone market. It contributed to one-third of the total feature phone shipments in 2019Q1.
- India and MEA together captured 64% of the global feature phone market in Q1 2019.
- Shipments for Jio declined 59% YoY due to inventory build-up. Jio drove the India feature phone market decline (52% YoY) in Q1 2019.
- HMD captured the top spot in the feature phone segment in Q1 2019.
Table of Contents:
- Global Smartphone Shipments Market Share
- Regional Smartphone Market Share
- Global Feature phone Shipments Market Share
- Regional Feature Phone Market Share
Number of Pages: 2
Author: Counterpoint
Published Date: June 2019
Our CY-2018 Infographic has been published. We release one Infographic every year to summarize the handset and smartphone market activities in a single page.
Some quick observations from this edition:
- Global smartphone shipments declined 4% annually in CY 2018. Emerging markets growth could not offset the decline in developed markets.
- Chinese Players HOVX (Huawei, OPPO, vivo, Xiaomi) continue to defy market decline ending the year with positive growth.
- Top 10 OEMs contribute almost 77% of the global smartphone market, thereby leaving 600+ brands competing for the remaining 22% of the market.
- Samsung led the smartphone market by volume while Nokia HMD, Huawei and Tecno were among the fastest growing brands during the quarter.
- Apple iPhone shipments declined 4% during the CY18 but overall 2018 revenues for iPhone grew 6%.
Table of Contents:
- Global Smartphone Shipments Market Share
- Regional Smartphone Market Share
- Global Feature phone Shipments Market Share
- Regional Feature Phone Market Share
Number of Pages: 1
Author: Counterpoint
Published Date: March 2019
Our Q4-2018 Market Monitor report has been published. We release one Infographic in each quarter to summarize the handset and smartphone market activities in a single page.
Some quick observations from this edition:
- Global smartphone shipments declined 7% annually reaching 394.5 million units in Q4 2018. Emerging markets
growth could not offset the decline in developed markets.
- All the regions declined amidst a global slowdown. Central & Eastern Europe was the only region with positive growth.
- Top 10 OEMs contribute almost 78% of the global smartphone market, thereby leaving 600+ brands competing for the remaining 22% of the market.
- Samsung led the smartphone market by volume while Huawei and Google were among the fastest growing brands during the quarter.
- Huawei continues to have its sights on Apple and should surpass Apple as the second largest brand globally in 2019 if it doesn’t face any sanctions from the US in the way ZTE was cut-off from US suppliers (e.g. Google, Qualcomm, US RF components, etc).
- Apple iPhone shipments declined 15% annually during the quarter, revenues for the device declined 16% annually with a record average selling price of $789. But overall 2018 revenues for iPhone grew 6% annually.
Table of Contents:
- Global Smartphone Shipments Market Share
- Regional Smartphone Market Share
- Global Feature phone Shipments Market Share
- Regional Feature Phone Market Share
Number of Pages: 1
Author: Counterpoint
Published Date: February 2019
