Overview:
This report from Counterpoint’s Market Monitor service highlights the regional revenues and ASPs for 42 brands in the smartphone segment. These 42 brands together capture close to 95% of the total market by revenues.
Summary:
- Global smartphone market wholesale revenue declined 2% YoY despite growing by 13% QoQ to clock a little under $97 billion in Q3 2023.
- The top five smartphone brands contributed around 79% of the total revenue.
- Among regions, China led the market, although with a sequentially declining revenue share which fell by around 1% to just under 25% in Q3 2023.
- The smartphone revenue share of North America, on the contrary, grew to around 22% after falling consecutively for five quarters.
Date Published: November 2023
To quickly summarise:
- Global handset market wholesale revenue declined 2% YoY despite growing 13% QoQ to close to just under $99 billion in Q3 2023.
- Smartphone revenue share accounts for close to 99% of the overall handset market by revenue.
- The top five smartphone brands contributed almost 80% of the total revenue.
- Global smartphone ASP declined by 1% YoY despite growing by 1% QoQ thanks to Apple’s shipments growing by 8% QoQ.
- Apple led the global smartphone market in revenue terms in Q3 2023 with the new iPhone revenue share of 44.5%, a 2% increase since the same quarter last year.
Table of Contents:
- Pivot
- Pivot Table for Volume (Shipments)
- Pivot Table for Value (ASP, Revenues)
- Pivot Chart for Value (ASP, Revenues)
- Global Handset Volumes, ASP and Revenues
- Global Smartphone Volumes, ASP and Revenues
- Global Feature Phone Volumes, ASP and Revenues
Date Published: November 2023
Overview:
This report tracks quarterly global handset model sales data by OEM with the key specifications. This report gives an insightful view of the changing trends in smartphone components and driving factors in the various price segments. It covers 99% of the global handset market with specification analysis.
- Time period: Jan 2022 to Aug 2023 with monthly granularity
- By brand (450+) and models (6000+)
- By regions: NAM, LATAM, WE, EE, MEA, Asia
- Countries: USA, China, India, Indonesia, Malaysia, Philippines, Thailand, Vietnam, Russia, Turkey, Japan, Brazil, Mexico, Nigeria, Pakistan, Saudi Arabia, Canada, South Korea, France, Germany, Italy, Spain, UK
- Specification and prices (30+)
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- Price bands
- Chipsets by OEMs
- Chipset by models
- Display Size
- Display Type
- NAND
- RAM
- Rear camera counts
- 22+ other specifications
Publication Date: October 2023
Overview:
- This report contains the monthly smartphone market share and top 10 sales volume for a total of 7 regions, including 4 regions (USA, China India, and Europe) included in the Market Pulse.
- In August 2023, the global smartphone market slightly grew MoM. In MoM terms as most regions recorded growth.
- HONOR was among the only OEMs to record YoY growth in August, largely due to growth in overseas markets.
Number of Pages: 51
Published Date: October 2023
Overview:
Chinese foldable market maintained its robust growth momentum, growing 84% YoY in 2023 H1, while the overall smartphone market declined 6% YoY in the same period. Foldable smartphones have become important strategies for Chinese smartphone brands aiming to establish a presence in the premium smartphone segment, which tends to be more resilient in the face of economic downturns. This report focuses on China’s foldable smartphone market in H1 2023, including OEM market share, forecast, price analysis, top-selling models, consumer dynamics and software ecosystem.
Table of Contents:
- China Foldable Smartphone Overview
- China Foldable Smartphone Market Share and Forecast
- Foldable Product Price Analysis
- Top Selling Models
- Consumer Dynamics
- Software Ecosystem Comparison of Key Players
- New Market Trends
Number of Pages: 26
Overview:
- Global smartphone market wholesale revenue declined 9% YoY but 6% QoQ to clock under $87 billion in Q2 2023.
- The top five smartphone brands contributed almost 80% of the total revenue.
- Among regions, China led the market, with an increasing revenue share which increased by over 6% YoY.
- The smartphone share of the Middle East and Africa (MEA), on the contrary, grew to an all-time high of over 7% QoQ.
Counterpoint’s Market Monitor – Quarterly Market Detailed Overview is an insightful report providing detailed analysis of the vendor activity and performance, measuring both volume and revenue by sell-in by major region and key countries (70+) and top (140+) vendors covering close to 96% of the global handset shipments. It is one of the detailed industrywide services providing an analysis of the key market drivers broken out by volume and value – which OEMs, brands and models are performing well, in which markets and why. Based on the in-depth analysis and primary knowledge, the report also gives the smartphone industry shipments forecast.
This robust quarterly report with fact-based deep analysis covering multiple dimensions and the robust forecast will help players across the handset value chain to holistically analyze the current state of the global handset market and plan ahead of the competition.
The report is relevant to:
- Smartphone OEMs
- Feature Phone OEMs
- Component players
- Smartphone Industry Investors
Table of Content:
- Introduction
- Key Takeaways
- Global Market Analysis
- Overview
- Revenue by Device Type and Revenue Share by Key OEMs
- Smartphone and Feature Phone Shipment Share by Price band
- Smartphone and Feature Phone Market Share by Region
- Smartphone and Feature Phone Market Growth by Region
- Smartphone and Feature Phone Share by Key OEMs
- Smartphone Market and Feature Phone OEM Share
- Smartphone and Feature Phone Market Key OEM Growth
- Smartphone and Feature Phone Market – Country Share
- Smartphone Market Share by Brand Category
- Global Top 10 Best Selling Smartphone Models
- Market Analysis by Air Interface: LTE, WCDMA, GSM
- Handset Shipment by Tech – Growth of 5G
- Penetration of Air Interface by Region
- Smartphone – Regional-Deep Dive
- North America, Europe, Central, and Latin America, Asia Pacific, MEA – Handset Shipment, smartphone share by country and OEMs
- Top Selling Smartphones by Region
- Smartphone ASP by Region
- Smartphone – Market Analysis by Key OEMs
- Top 5 Smartphone OEMs by Region
- Chinese Brands: Top 5 Smartphones OEMs by Region
- Local Brands: Top 5 Smartphones OEMs by Region
- Top 5 Smartphone OEMs Analysis by Price Band
- Top 5 Smartphone OEMs Analysis by ASP
- Key Smartphone OEM Analysis
- Apple, Samsung, Huawei, Xiaomi, vivo – Regional and country analysis, top 10 models by shipments
- Growth Arenas
- Smartphone – Specification Analysis – Camera setup, Megapixels, Battery Capacity, DRAM, NAND, OS, and SoC
- Featured Report: India Market Channel Analysis
- Contacts
Number of Pages: 104
Publication Date: September 2023
Overview:
The India smartphone market grew 1% YoY and 10% MoM driven by Great Freedom Sale and 5G launches in $120 – $180 segment leading to faster uptick in 5G share. According to our latest forecast, the Indian smartphone market will decline by 2% YoY to reach 145 million shipments in 2023. However, ASP is expected to reach the highest ever levels. Xiaomi regained the no.1 spot after declining almost for a year with 18% market share. Launch of affordable 5G devices coupled with offline expansion drove this growth. Samsung captured the second spot with 16% market share driven by the strong performance of Samsung Galaxy A14 5G. realme secured the 3rd place with a 16% share in Aug, the brand grew 23% YoY in Aug 2023.
The Ultra-premium price band witnessed 20% YoY growth in Aug 2023 driven by premium models of Apple, Samsung, and OnePlus. iPhone 14 and iPhone 13 were the top models in and cumulatively captured 55% share in this price segment in Aug 2023. Offline channel shipments on the other hand grew by 22% in Aug 2023, led by vivo, Samsung and OPPO.
This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.
Table of Contents:
- Market Overview
- Key OEM Strategies
- Pricing Analysis
- New launches Analysis
- Spec Analysis
- Channel Analysis: E-commerce and Offline
- Major OEM Promotions
- Key Market Trends
- Market Survey
- Make in India
Number of pages: 118
Published Date: October 2023
Overview:
This report is part of a series of Market Monitor reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.
Table of Contents:
- Country Market Overview
- Country Market by Technology
- Country Market by Brands
- Flatfile by Device Type
- Flatfile by Tech
Published Date: September 2023
Overview:
This report is part of a series of Market Monitor reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.
Table of Contents:
- Country Market Overview
- Country Market by Technology
- Country Market by Brands
- Flatfile by Device Type
- Flatfile by Tech
Published Date: September 2023
