The India smartphone market closed 2023 on a good note with 31% YoY growth in December 2023. Xiaomi led the India smartphone market for the second consecutive month with 20% share in December 2023, it refreshed its portfolio with the launch of Redmi Note 13 and Redmi 13C series. Although vivo was placed second with 19% share overall, it emerged as the top brand on the offline channel with 24% share in Dec 2023.Online channel could only secure 41% of the overall India smartphone shipments, with Xiaomi as the leader in December 2023. Online channel share is decreasing due to OEMs expansion in offline driven by consumers’ preference. Samsung was in the second spot for both offline channel and online channel shipments in December 2023 with 19% and 12% share respectively, indicating its focus on the dual channel strategy.
In this report you will find India shipments by:
By brand (20+) and model (700+)
Online and Offline shipments
Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
The India smartphone market experienced a 30% YoY growth in Nov 2023, this month also marked the end of festive season sales in India. Xiaomi led the India smartphone market just for the second time in 2023 with 20% share in Nov 2023, it also featured 3 smartphones in the top 5 best-shipped smartphone list. Samsung was close behind in the second spot with 19% share driven by its budget Galaxy A04 and Galaxy A05 series. As the offers on major e-commerce platforms reduced drastically with the end of the festive sale, the online share also reduced to less than 40% in Nov 2023. Xiaomi emerged as the top player on the online channel too, capturing almost a quarter of the share.
In this report you will find India shipments by:
By brand (20+) and model (700+)
Online and Offline shipments
Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
The global smartphone market declined by 1% YoY to reach almost 300 million units in Q3 2023.
Samsung led the market in terms of volumes, taking 20% volume share.
Apple led the global smartphone market with record Q3 revenue and revenue share.
Samsung, which led the market in terms of shipment share, took the second spot in terms of revenue, which stood at 18%.
Growing shipments helped Chinese OEMs such as Xiaomi, HONOR and Huawei see higher revenues.
Counterpoint’s Market Monitor – Quarterly Market Detailed Overview is an insightful report providing detailed analysis of the vendor activity and performance, measuring both volume and revenue by sell-in by major region and key countries (70+) and top (140+) vendors covering close to 96% of the global handset shipments. It is one of the detailed industrywide services providing an analysis of the key market drivers broken out by volume and value – which OEMs, brands and models are performing well, in which markets and why. Based on the in-depth analysis and primary knowledge, the report also gives the smartphone industry shipments forecast.
This robust quarterly report with fact-based deep analysis covering multiple dimensions and the robust forecast will help players across the handset value chain to holistically analyze the current state of the global handset market and plan ahead of the competition.
The report is relevant to:
Smartphone OEMs
Feature Phone OEMs
Component players
Smartphone Industry Investors
Table of Content:
Introduction
Key Takeaways
Global Market Analysis
Overview
Revenue by Device Type and Revenue Share by Key OEMs
Smartphone and Feature Phone Shipment Share by Price band
Smartphone and Feature Phone Market Share by Region
Smartphone and Feature Phone Market Growth by Region
Smartphone and Feature Phone Share by Key OEMs
Smartphone Market and Feature Phone OEM Share
Smartphone and Feature Phone Market Key OEM Growth
Smartphone and Feature Phone Market – Country Share
Smartphone Market Share by Brand Category
Global Top 10 Best Selling Smartphone Models
Market Analysis by Air Interface: LTE, WCDMA, GSM
Handset Shipment by Tech – Growth of 5G
Penetration of Air Interface by Region
Smartphone – Regional-Deep Dive
North America, Europe, Central, and Latin America, Asia Pacific, MEA – Handset Shipment, smartphone share by country and OEMs
Top Selling Smartphones by Region
Smartphone ASP by Region
Smartphone – Market Analysis by Key OEMs
Top 5 Smartphone OEMs by Region
Chinese Brands: Top 5 Smartphones OEMs by Region
Local Brands: Top 5 Smartphones OEMs by Region
Top 5 Smartphone OEMs Analysis by Price Band
Top 5 Smartphone OEMs Analysis by ASP
Key Smartphone OEM Analysis
Apple, Samsung, Huawei, Xiaomi, vivo – Regional and country analysis, top 10 models by shipments
Growth Arenas
Smartphone – Specification Analysis – Camera setup, Megapixels, Battery Capacity, DRAM, NAND, OS, and SoC
Featured Report: India Festive Season Analysis, 2023
In Q3 2023, the global foundry industry witnessed a clear hierarchy in market share. TSMC dominated the landscape with an impressive 59% market share driven by N3 ramp-up and smartphone restocking demand. At the second position was Samsung Foundry with a 13% share. UMC, GlobalFoundries and SMIC had similar market shares with each contributing around 6%. TSMC’s significant lead underscored its technological prowess and market leadership, setting the tone for the industry’s trajectory in Q3 2023. However, some mature node foundries such as UMC started to face headwinds in Q3 2023 due to muted LDDIC and PMIC demand.
Foundry Industry Share by Technology Node
In Q3 2023, the market was prominently led by the 5/4nm segment, which had a 23% share. This dominance resulted from strong demand, particularly from AI and iPhone. The 7/6nm segment’s market share remained steady, showing early signs of order recovery in the smartphone market. On the other hand, the 28/22nm segment encountered challenges due to inventory corrections in networking applications, while the 65/55nm segment experienced a downturn due to decreasing demand in automotive applications.
MediaTek dominated the smartphone SoC market in Q3 2023 with a share of 33%. MediaTek’s shipments increased in Q3 2023 as the inventory levels came down. New smartphone launches in the low- and mid-end segments have increased the shipments in the Dimensity 7000 series. MediaTek also refreshed the Dimensity 9300 with Gen AI capabilities. Qualcomm captured a 28% share during the quarter. Qualcomm’s shipments increased sequentially in Q3 2023 due to the high shipments for the Snapdragon 695 and Snapdragon 8 Gen 2 chipsets. Also, key design wins for the Snapdragon 8 Gen 2 in the Samsung Galaxy Fold/Flip series contributed to this growth.
Global Smartphone AP Share by Revenue
Qualcomm dominated the AP market in Q3 2023 with a 40% revenue share. The premium segment drove the brand’s growth due to the adoption of Snapdragon 8 Gen 2 in Samsung’s flagship smartphones and by Chinese OEMs. Apple had a 31% share in the AP SoC market in Q3 2023 in terms of revenue. Apple’s share increased by 23% QoQ due to the launch of the iPhone 15 and iPhone 15 Pro series. MediaTek captured the third position with a share of 15% in the total global smartphone AP/SoC revenues. MediaTek’s revenue increased QoQ in Q3 2023 as the inventory levels came down while the competition in the entry-level 5G segment continued to grow.
Nvidia took the #1 spot in terms of global semiconductor revenue at the expense of Intel, which largely benefitted from its booming data center business. Nvidia is expected to continue its dominance in semiconductor revenue performance in the coming quarters due to solid AI server demand from tech giants. Intel reported QoQ revenue growth thanks to incremental PC orders. Samsung remained #3 in the quarter with QoQ growth coming from continuous recovery in its memory business. SK Hynix also benefited from this trend and reported sequential revenue growth.
Smartphone shipments in MEA grew 23% YoY in Q3 2023, the fastest among all regions, building on the momentum from Q2 2023 as economies continued to recover. OEMs have been aggressive in attempting to capture market share in the MEA market, which seems to be the first hurdle in the path to recovery. The region also has huge untapped potential, especially due to urbanization, rapid digitalization and a rising services economy.
The India smartphone market grew by 16% YoY in Oct 2023, driven by the elongated Festive season sale which started early during the month. 5G smartphone models were one of the major talking points for OEMs during the sale, resulting in 5G shipments rising 2X YoY in Oct 2023. Apple and vivo were the leading 5G brands during the month. Samsung led the India smartphone market with 16.4% share in Oct 2023, driven by its increasing focus on the premium segment. vivo was at a close second spot with 16.1% share driven by its T series and the new V series models. The online share in Oct 2023 was at 49% with Xiaomi leading brand on the channel followed by Apple. ‘Big Billion Day’ and ‘The Great India Festival’ hosted by Flipkart and Amazon were the major attractions during the month. The promotions for festive season sale were visible on both offline and online platforms with diminishing differences in offer prices between the two channels.
In this report you will find India shipments by:
By brand (20+) and model (700+)
Online and Offline shipments
Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
Counterpoint Research uniquely tracks both sell-in and sell-through of mobile handsets in the market, giving a broader perspective of the market dynamics. This report covers quarterly sell-in vs sell-through of Apple iPhone models along with average selling price (ASP). The report provides global iPhone shipment and sales by quarter helping clients to understand the demand/supply scenario for the individual models.
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