Overview:
In Q1 2024, global VR headset shipments declined 29% YoY and 51% QoQ. The sequential drop was partially due to seasonality during the post-Black Friday sales period in NAM and the 11.11 Single’s Day promotion in China. Despite the entry of Apple’s Vision Pro, the global VR headset market remained weak in Q1 2024. Meta’s shipments declined, while Sony and Pico faced significant inventory-clearing pressures. The enterprise VR segment demonstrated more resilience compared to the consumer segment.
Global AR smart glass shipments grew 40% YoY in Q1 2024. However, the market declined 45% QoQ, primarily due to the end of the Black Friday sales in NAM and the 11.11 Single’s Day promotion in China. We expect NAM and China to account for nearly 90% of the global AR smart glass market. A noteworthy event in Q1 2024 was the rise of VITURE to the third position in the AR smart glass market with the launch of its VITURE One series glasses in China.
In this report, we have adjusted our forecast for global AR/VR headset shipments. For a detailed analysis of the initial sales performance and application ecosystem of Apple’s Vision Pro, performances of key OEMs in the global AR/VR market in Q1 2024, and our assumptions for our adjusted market forecast, please refer to the full report.
Table of Contents:
- Key Takeaways and Themes of the Quarter
- Global VR Market Analysis, Q1 2024
- Global AR Smart Glass Market Analysis, Q1 2024
- Component and Specification Trends, Q1 2024
- Industrial Intelligence Update, Q1 2024
- Market Forecast Update
Number of Pages (if it’s a PDF): 47
Overview:
The global smartphone market has shown signs of recovery since late 2023 after a prolonged period of sluggishness. Q1 2024 smartphone shipments increased 6% YoY, backed by the strong performance of emerging markets like MEA and CALA, which continued strong momentum, while Europe, especially Central and Eastern Europe, grew the most compared to a difficult Q1 2023. Consumer demand in these markets has been growing gradually and inventory levels have improved. With some return of consumer confidence underpinned by improving macroeconomic conditions, we expect the market to grow by 3.7% annually in 2024. As most OEMs closed 2023 with a relatively healthier inventory level, they will likely keep rebuilding their stock in preparation for a potential demand increase across the year.
- Apple is planning to apply On-Device generative AI and significantly improve microphone performance to maximize GenAI use with iPhone 16 series. Based on the abundant IB of the iPhone 13, the iPhone 16 series is expected to be able to achieve the higher shipments than its predecessor in the first year of release.
- Samsung’s foldable smartphone shipments declined 42% YoY in Q1 2024, mostly due to stiff competition from OEMs such as Huawei in the Chinese market and Motorola in the US. However, the first and second quarters are seasonally low for Samsung’s foldable portfolio. Therefore, reclaiming first place from Huawei in Q2 2024 will be a difficult task. However, we expect Samsung to regain first place in Q3 2024 following the launch of its upcoming foldable lineup the Galaxy Z6 series.
- A new sub-brand will be introduced in Q3, the online-centric XingYao lineup is expected to help Huawei gain more share in the mid-to-low segments.
In this report, we forecast the quarterly shipment of key smartphone models by major OEMs – Apple, Samsung, Huawei, Honor, Xiaomi, OPPO, Vivo, Oneplus, Motorola, Google, and Sony – until Q4 2025 and it focuses on giving a detailed view of flagship shipments globally.
Published Date: June 2024
Overview:
The report provides insights on global wafer fab equipment manufacturers’ revenue, performance in 2023 and Q1 2024, and forecast for full year 2024.
Table of Contents:
- Executive Summary
- Q1 2024 Performance Highlights
- Forecast and 2024 Outlook
- WFE 2023 Performance
- Key Takeaways
Number of Pages: 26
Published Date: June 2024
Overview:
This report tracks the smartphone AP/SoC Shipments by process nodes. We cover historical data starting from Q1 2023 to Q4 2023. This report also include full year chipset shipment forecast by nodes and by quarters for 2024E. This report will help you to understand the smartphone chipset shipment from the nodes perspective. Furthermore, we have also covered key specs for these AP/SoC covering market view by:
- Chipset Vendors (like Qualcomm, MediaTek, Apple, etc.)
- Process node (3nm, 5/4nm, 6nm, 8nm, etc.)
Table of Contents:
- Global Smartphone AP/SoC Shipment by nodes 2023 and 2024E
Summary:
- 5/4nm is going to be another long-term node.
- In LTE we are seeing migration from 8nm and above nodes to 6/7nm process nodes.
- In entry-level LTE 28/11/12 nm, will continue to be the preferred nodes.
- Apple remains the major customer on a 3nm-based chipset from 2H 2023. However, 3nm wafer demand will ramp up from 2024.
Published Date: June 2024
Overview:
India’s True Wireless Stereo (TWS) earbuds shipments grew 38% YoY in Q1 2024, according to the latest research from Counterpoint’s IoT Service. The growth in TWS devices is attributed to their ease of use and wide range of affordable options. Consumers increasingly use these devices for various activities such as commuting, working, exercising, and gaming due to their evolving use cases. The rapid shift towards domestic manufacturing, competitive offers, and enhancements in design and sound quality have accelerated the adoption of this technology.
Table of Contents:
- India TWS Shipment Analysis by Quarter
- India TWS Shipment Analysis by Brands
- New Entrants by Quarter
- India TWS Shipment Share by Price Band
- India TWS Price Band Share by Brand (Q1 2024)
- India TWS Shipment Share by Brand Origin
- India TWS Shipment Share by Top 10 Models
- India TWS ASP Trend by Brands
- India TWS Local Manufacturing Trend by Quarter
- India TWS Forecast (2023-2026)
- India TWS Market by Channel Split (Online/Offline)
- Key OEM Strategies
- Promotion Analysis Q1 2024
Number of Pages: 23
Publishing date: June 2024
Overview:
Counterpoint Research tracks the mobile phone market for over 140 brands across 50+ countries. We track model-level sell-in for top brands which account for over 75% of the total global market. This report gives a perspective of the global level model-wise quarterly shipments for major mobile phone brands.
Table of Contents:
- Global Mobile Phone Shipment Volume by Brand by Model
- Global Mobile Phone Shipment Revenue by Brand by Model
- Drill Down Analysis View
Date Published: June 2024
Overview:
We expect the market to grow by 3.7% annually in 2024,with some return of consumer confidence underpinned by improving macroeconomic conditions. The overall smartphone ASP is expected to increase by 7% YoY in 2024, and the uptrend will continue, backed by a better product mix toward higher-end smartphones on top of the 5G migration during the forecast period. This report provides the smartphone shipment and ASP forecast by region, brand, and 5G/non-5G for 2024-2028.
Table of Contents:
- Assumptions
- Pivot
- Global
- North America
- Caribbean & Latin America
- Middle East & Africa
- Europe (Western Europe / Central & Eastern Europe)
- Asia Pacific (China/India/Japan/Korea/AP Others)
- Flatfile
Published Date: May 2024
Overview:
Global smartwatch shipments fell by 2% YoY. This decline is mainly due to a slowdown in the growth of the basic smartwatch market, which had been growing steadily thanks to the rise of local Indian brands. Besides, the HLOS smartwatch market, represented by the Apple Watch and Samsung Galaxy Watch, was also sluggish in finding new growth engines. The launch of a new model with a non-invasive blood glucose level check feature that the market is looking forward to is being delayed for technical and regulatory reasons.
One of the most noteworthy recent trends is that the growth of the Indian market is slowing significantly. For the past five years, India has consistently recorded double- or triple-digit YoY growth every quarter, but in Q1 2024, it showed single-digit growth of 3% for the first time.
Regarding the top two brands, Apple is expected to succeed in a rebound as the 3rd generation of SE model will be launched as scheduled in 2H this year. And Samsung’s new line-up of Galaxy Watch FE is expected to help the brand’s growth this year.
This Excel report provides the smartwatch shipment forecast by key brand and region until 2027 including its ASP.
Published Date: May 2024
