Overview:
With the increase in urbanization and population density and busy lifestyle, maintaining a car for regular commute has become more difficult. In many cases, using share mobility services like car sharing, ride-haling are more convenient and economical. As ride-hailing and ride-sharing grow popular in digital urban India, Counterpoint Research’s first of its kind, Shared Mobility Survey – India, offers interesting and unique insights into India’s emerging shared mobility sector.
Table of Contents:
- Methodology and Demographics
- Travel Pattern & Factor Influencing
- Future Preference
- Installed App Analysis
- Key Takeaways
Number of Pages: 34
Author: Pavel Naiya
Published Date: March 2019
Overview:
We have recently conducted a consumer survey on hearable device users and potential buyers in the United States, one of the biggest regions for hearables. Over 200 respondents were surveyed through an online platform targeted towards potential hearable buyers. The objective of the study is to examine user satisfaction and usage patterns, and understand the key factors and preferences influencing purchase decisions. We also emphasised on understanding the consumer desire to buy hearables equipped with enhanced features including improved battery life, AI-based voice assistants, etc.
Table of Contents:
- Methodology and Demographics
- Preference Patterns
- Usage Pattern & Satisfaction Analysis
- Future Purchase Preferences
- Attitude Toward New Features Adoption
No. of Pages: 31
Author: Pavel Naiya
Published Date: March 2019
Overview:
The latest Consumer Lens study focuses on USA smartwatch consumers. The analysis uncovers the factors influencing the smartwatch purchasing decisions with a key understanding of consumer interest in Apple Watch features. The report further dives into demographic breakouts including age, income, and occupation to better understand potential smartwatch customers.
Table of Contents:
- Key reasons for buying a smartwatch
- Most preferred brand for the next smartwatch purchase
- Factors influencing next Apple Watch purchase decision
- Apple Watch model preferences of potential buyers
- Consumer Interest in Apple Watch Series 4 features
Number of Pages: 1
Author: Pavel Naiya
Published Date: November 2018
Overview:
Counterpoint Research has launched Consumer Lens, a global research program that aims to help the industry better understand the factors affecting consumer buying behavior with a detailed view and analysis on OEM share, app share, future purchase intentions, customer satisfaction and many other factors mapped across geographies and demographics.
The latest Consumer Lens study focuses on the world's second largest mobile market, India. The analysis uncovers a multitude of insights that help to better understand dynamic consumer attitudes, preferences and mobile device usage, spending intentions, brand switching patterns etc. by the demographic and geographic split.
Table of Contents:
- Survey Methodology and Demographics
- Overview
- Purchase Intention
- OEM Insights
- Channel Insights
- Pricing Analysis
- App Penetration Analysis
Number of Pages: 51
Author: Pavel Naiya
Published Date: October 2018
Overview:
Counterpoint's Consumer Lens aims to highlight the influencing factors affecting consumer buying behavior with a detailed view and analysis of OEM share, app share, future purchase intentions, customer satisfaction and many other factors mapped across geographies and demographics.
Table of Contents:
- Survey methodology
- Scope of the study
- Analysis examples
- How it will be helpful?
- Service details
Number of Pages: 26
Author: Counterpoint
Published Date: October 2018
Overview:
This report emphasizes the influencing factors affecting the consumer buying behavior for the Apple iPhone X among the Chinese buyers. It also analyzes insights about the key purchase drivers and the perceived benefits of these new features.
Table of Contents:
- Executive summary
- Methodology
- iPhone X purchase intent
- Apple's services no longer a stickiness factor
- The new iPhone X features – What is hot and what is not?
- Key features ranking influencing the iPhone X purchase intent and decision making
Number of Pages: 8
Author: Neil Shah
Published Date: February 2018
Overview:
Counterpoint Research conducted a consumer survey spanning multiple countries like India, China, Germany, Mexico and so on. We surveyed the user behavior, brand preferences, factors influencing purchase decisions of mobile usage patterns.
Table of Contents:
- Smartphone OEM share by country in 2016
- How many hours do you spend on your smartphone (per day)?
- What do you usually do with your smartphone?
- How often do you replace/upgrade your phone?
- How much are you willing to pay for your next smartphone?
Number of Pages: 1
Author: Pavel Naiya
Published Date: April 2017