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Content Type: Consumer Research

India-One Sixth Of The Respondents Are Interested In Cutting Their Budget By 20% Or More

Overview: 

To understand the latest consumer behavior, we conducted a multi-country consumer research study (including India). This report covered smartphone consumer behavior in India, including past purchase history, future purchase intention, the effect of COVID-19 on smartphone purchase intention, spending on apps, etc.

Table of Contents:

  • Key Takeaways
  • Past Purchase History
    • Past Purchase History
    • Reasons for Choosing a Purchase Location
    • Spend on Current Phone
    • Satisfaction Level
    • Top Information Sources
  • Future Purchase Preference
    • Future Brand Preference
    • Future Purchase Spending Preference
    • Most important factors influencing the next mobile phone purchase decision
    • Location for Future Purchase
  • COVID-19 Pandemic Effect on Consumer Buying Behavior
    • Effect on Smartphone Buying Plan
    • Effect on Smartphone Budget
    • Attitude toward China and Made-in-China Products
  • Spending on Apps
    • Monthly Spending on Apps by category

Number of Pages: 34
Author: Pavel Naiya
Published Date: August 2020

Germany: Smartphone User’s Choices and Preferences with Impact of COVID

Overview:

To understand the latest smartphone consumer behavior, we conducted a multi-country consumer research study (including Germany). The responses belong to a heterogeneous group in terms of age, monthly income, gender, and occupation. This report covered the Germany smartphone consumer behavior including past purchase history, future purchase intention, the effect of COVID-19 on smartphone purchase intention, spending on apps, etc.

Table of Contents:

  • Summary
  • Past Purchases
    • Purchase History
    • Spent on Current Phone
    • Location of Purchase
    • Top Source of Information
  • Satisfaction & Dissatisfaction
    • Current Phone Satisfaction Level
  • Future Purchase Preference
    • Future Brand Preference
    • Factors Influencing Future Purchase Decision
    • Future Spending Preference
    • Location for Future Purchase
  • COVID-19 Pandemic Effect on Consumer Buying Behavior
    • Effect on Smartphone Buying Plan
    • Effect on Smartphone Budget
    • Attitude towards China and Made-in-China Products
  • Spending on Apps
    • Monthly Spending on Apps by category
  • Appendix
    • Methodology
    • Demographics

​Number of Pages: 38
Author: Arushi Chawla
Published Date: August 2020

 

USA: About One-Fourth of the Respondents are Interested in Cutting Their Smartphone Budget by 20% or More

Overview: 

To understand the latest smartphone consumer behavior, we conducted a multi-country consumer research study (including the USA). The responses belong to a heterogeneous group in terms of age, monthly income, gender, and occupation. This report covered the USA smartphone consumer behavior including past purchase history, future purchase intention, the effect of COVID-19 on smartphone purchase intention, spending on apps, etc.

Table of Contents:

  • Key Takeaways
  • Past Purchase History
    • Past Purchase History
    • Spent on Current Phone
    • Location of Purchase
    • Top Source of Information
    • Satisfaction Level
  • Future Purchase Preference
    • Future Brand Preference
    • Factors Influencing Future Purchase Decision
    • Future Spending Preference
    • Location for Future Purchase
  • COVID-19 Pandemic Effect on Consumer Buying Behavior
    • Effect on Smartphone Buying Plan
    • Effect on Smartphone Budget
    • Attitude towards China and Made-in-China Products
  • Spending on Apps
    • Monthly Spending on Apps by category

Number of Pages: 34
Author: Pavel Naiya
Published Date: July 2020

UK- Six out of Ten Surveyed Hearables Users Plan for a TWS Purchase Within a Year

Overview:

As hearable become more than just an accessory, Consumer Lens from Counterpoint Research conducted a study on the UK hearable for 2020. The report throws light on the consumer’s current choices as well as future preferences for hearables. Also, as TWS proves to be the fastest expanding hearable, it will be having a wider user base in the near times. It further includes the acceptance and future scope for AI Assistant and Active Noise Cancellation in the UK hearable market.

Table of Contents:

  • Executive Summary
  • Current Trends
    • Hearables Ownership Details
    • Hearables Preference
    • Key Factors Influencing Consumer Buying decision
    • Purchase Channel Preference
    • Usage Pattern
    • Consumer Satisfaction
  • Outlook
    • Future Purchase Intention
    • Leading Brands for Future Purchase decision
  • Smart Voice Assistant
    • AI Based Hearables awareness & Usage
    • Current Experience for AI Assistant
  • Active Noise Cancellation (ANC)
    • Likes & Dislikes about ANC
    • Future Preference for ANC
  • Appendix
    • Methodology
    • Sample Distribution

Number of Pages: 40
Authors: Arushi Chawla & Pavel Naiya
Published Date: June 2020

Majority of Surveyed Korean 5G Users Feel That 5G Coverage Is Still Insufficient.

Overview:

It has been a year since 5G commercialization began. In line with this, Counterpoint Research conducted a survey on the satisfaction of 5G smartphone users in the South Korea. We looked at how users perceived 5G network quality and performance under three different environments – mobile / static / indoors, and surveyed the results of users' overall satisfaction.

Table of Contents:

  • Demographic
  • Usage Pattern
    • Motivation of Purchase
    • Average Data Usage
  • User Perception of 5G Network Quality
    • Network connection
    • Network quality problem
    • Data speed
  • Overall 5G User satisfaction
  • Apps with high satisfaction while using 5G

Number of Pages: 15
Author: Sujeong Lim
Published Date: May 2020

5G Users Have High Satisfaction in the USA

Overview:

It has been a year since 5G commercialization began. In line with this, Counterpoint Research conducted a survey on the satisfaction of 5G smartphone users in the United States. We looked at how users perceived 5G network quality and performance under three different environments – mobile / static / indoors, and surveyed the results of users' overall satisfaction.

Table of Contents:

  • Demographic
  • Usage Pattern
    • Motivation of Purchase
    • Average Data Usage
  • User Perception of 5G Network Quality
    • Network connection
    • Network quality problem
    • Data speed
  • Overall 5G User satisfaction
  • Apps with high satisfaction while using 5G

Number of Pages: 14
Author: Pavel Naiya and Arushi Chawla
Published Date: May 2020

Latest Survey Reveals That UK Consumers Are Cool with Huawei

Overview:

The latest Consumer Lens study focuses on UK Smartphone consumers. The US government has been discussing its concerns over Huawei as a potential security threat for many months. The UK government has criticized Huawei for lax security standards in its infrastructure, but it has stopped short of banning its involvement in the new 5G networks. In the light of these developments, we conducted a consumer survey to understand its effect on UK smartphone consumers who were increasingly shifting their purchasing toward Huawei products, before the US ban was imposed.

Table of Contents: 

  • Demographic
  • Opinion on Action Against Huawei
    • Awareness
    • Source of Information
  • Future Purchase Intention
  • Key Reasons for Consideration
  • Key Reasons for Not Consideration

Number of Pages: 15
Author: Pavel Naiya
Published Date: August 2019

Majority of American Consumers Have a Positive Opinion About 5G Smartphones

Overview:

Counterpoint Research has launched Consumer Lens, a global research program that aims to help the industry better understand the factors affecting consumer buying behavior with a detailed view and analysis on OEM share, app share, future purchase intentions, customer satisfaction and many other factors mapped across geographies and demographics. The latest Consumer Lens study focuses on understanding consumer awareness and opinion on 5G smartphone in the USA.

Table of Contents: 

  • Demographic
  • Awareness and Opinion of 5G
  • Future Purchase Intention
    • Considered buying a 5G smartphone?
    • Price Sensitivity
    • Popular Brand Choices
    • Willingness to Adopt 5G
    • Preferred Carriers for 5G?

Number of Pages: 15
Author: Pavel Naiya
Published Date: July 2019

More Than 40% of Surveyed American Consumers Are Interested in Buying a Foldable Smartphone

Overview:

Counterpoint Research has launched Consumer Lens, a global research program that aims to help the industry better understand the factors affecting consumer buying behavior with a detailed view and analysis on OEM share, app share, future purchase intentions, customer satisfaction and many other factors mapped across geographies and demographics.

Foldables looks like the next big innovation shift in smartphones. Foldable Phone is now catering to the high-end ultra-premium Price band. Though, like any new technology, the price will likely to come down over time with the mature ecosystem and mass production. The latest Consumer Lens study focuses on understanding consumer awareness and opinion on foldable smartphone in the USA.

Table of Contents: 

  • Demographic
  • Purchase Preferences
    • Intention
    • Willingness to Pay
    • Brand Preferences
    • Barriers
    • Other Foldable Devices
  • Analysis of Key Potential Buyers
  • Demographic
  • Willingness to Pay
  • Brand Preferences
  • Barriers
  • Other Foldable Devices

Number of Pages: 18
Author: Pavel Naiya
Published Date: June 2019

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