Overview:
Counterpoint's Market Lens service conducted annual consumer study on the changing trends of India's smartphone market for the year 2022. It revolves around the previous as well as current smartphone choices and purchase journey. The report further focuses on the usage and experience of the current smartphone. In addition, it also focuses on consumer preference for future smartphone purchases.
The responses belong to a heterogeneous group in terms of age, gender, monthly income, and occupation.
Table of Content:
- Key Takeaways
- Device Ownership of Smartphone Users
- Smartphone Brand vs Other Smart Device Brand
- Current Smartphone Brand vs Previous Smartphone Brand
- Current Smartphone – Purchase Journey
- Time of Purchase and Channel of Purchase
- Reasons for Choosing a Purchase Location
- Spendings on Current Phone
- Key Buying Factors for Current Phone
- Current Smartphone – Usage and Experience
- Usage and Satisfaction Levels across Current Smartphone Users
- Key Reasons for Satisfaction and Dissatisfaction with Current Phone
- Future Purchase Preference
- Plans to Buy a New Phone
- Current Phone Affinity Level
- Top Information Sources Before Buying a Smartphone
- Future Spending Preference
- Future Brand Preference
- Future Brand Preference by Price Band
- Most Important Factors Considered for Buying Next Smartphone
- Overview of Past vs Future Channel Preference
- Location Preference for Future Smartphone Purchase
- Impact of Inflation on Smartphone Purchase Decisions
- Impact of Availability of Financial Schemes on Smartphone Purchase Decisions
- Smartphone for Kids and Removal of Charger from Smartphone Box
- Appendix
- Demographic Details
- Research Methodology
Number of Pages: 34
Published Date: September 2022
Overview:
in Q3 2021, the global smartwatch market grew 16% YoY reaching 30.2 millions of quarterly shipments. It was higher than the forecast numbers we expected in the previous quarter and we believe that the market will continue to achieve double-digit growth every year in the next few years.
As the market expands, more people are interested in smartwatches, so it will be interesting to know the perceptions of smartwatch users at this time.
The survey was conducted in October 2021 with 400 Korean smartwatch users. We also published a similar consumer research report a year ago, so it would be nice to see a comparison.
Table of Contents:
- Survey Demographics
- Korea Smartwatch and Smartphone Market
- Key Findings
- Past Purchase
- Purchase history
- Place of Past Purchase
- Spend on Current Smartwatch
- Buying Motivations
- User Satisfaction
- Current Smartwatch Satisfaction Level
- Areas of Satisfaction
- Areas of Dissatisfaction
- Close Look ad Health Monitoring Features
- Future Purchase Intentions
- Future Purchase Timing
- Purchase Channel Preference
- Future Purchase Spending
- Future Brand Preference
- Most Important Factors in Next Smartwatch Purchase Decision
- Conclusion
Number of Pages: 27
Published Date: January 2022
Overview:
With speedy digitization and expanding online content, hearable devices hold greater importance in today’s world. This has translated into new products and features in the hearables segment. TWS is one of the latest additions here, and its popularity is growing swiftly.
India saw TWS sales of 7.9 million units in Q3 2021, with the country starting to recover from COVID-19 restrictions. Consumer Lens from Counterpoint Research conducted a study on the India TWS market to better understand the consumer behind the growing TWS market. The report focuses on the current as well as future preferences of the India TWS users. Besides, it covers the acceptance and future scope for Active Noise Cancellation and TWS design preference in the market.
Table of Contents:
- Executive Summary and Introduction
- Current TWS Trends
- Current smartphone vs TWS brand comparison
- Key buying factors
- Last purchase
- Past spending
- Mode of purchase
- TWS Usage
- Duration of usage
- Place of use
- Smart device connectivity
- Smart voice assistant
- Other hearable devices
- TWS User experience at feature level:
- Satisfaction
- Dissatisfaction
- Challenges
- Active Noise Cancellation
- Awareness
- Usage
- Experience
- Preference
- Outlook
- Future purchase intention
- Hearable type preference
- Current vs future comparison
- Health and fitness feature:
- Preference
- Top preferred features
- Spending preference
- Appendix:
- Demographic information
- Methodology
Number of Pages: 39
Publication Date: December 2021
Overview
Counterpoint's Market Lens service conducted a consumer study on the changing trends of India's smartphone market in 2020 and 2021. It focuses on the consumer's preferences when purchasing current and future smartphones, along with the impact of COVID-19 on the smartphone market. The responses belong to a heterogeneous group in terms of age, gender, monthly income and occupation.
Table of Contents
- Key Takeaways
- Current Smartphone Ownership: Path to purchase
- Channel for smartphone purchase
- Current channel preference
- Reasons for online vs offline channel preference
- Future channel preference
- Source of information affecting smartphone purchase
- Impact of COVID on smartphone purchase plan & budget
- Movement in price band
- Smartphone brand preference
- Smartphone brand stickiness
Author Name: Arushi Chawla
No. Of Pages: 19
Overview:
With speedy digitization and expanding online content, hearable devices hold greater importance in today’s world. This has translated into new products and features in the hearables segment. TWS is one of the latest additions here, and its popularity is growing swiftly.
Germany saw TWS sales of 1.3 million units in Q3 2020, with the country starting to recover from COVID-19 restrictions. Consumer Lens from Counterpoint Research conducted a study on the German TWS market to better understand the consumer behind the growing TWS market. The report focuses on the current as well as future preferences of the German TWS users. Besides, it covers the acceptance and future scope for AI Assistant and Active Noise Cancellation in the market.
Table of Contents:
- Executive Summary and Introduction
- Current TWS Trends
- Current Smartphone vs TWS Brand Comparison
- Key Buying Factors
- Last Purchase
- Past Spending
- Mode of Purchase
- TWS User Experience
- Overall Satisfaction Level
- Feature-wise Satisfaction Level
- Noise Cancellation
- Awareness of Noise Cancellation Technologies
- Active Noise Cancellation: Usage
and Experience
- Smart Voice Assistant
- Smart Voice Assistant: Usage
- Brand Composition
- Future User Composition
- Outlook
- Future Purchase Intention
- Hearable Type Preference
- Current vs Future Comparison:
- Key buying factors
- Price
- Mode of Purchase
- Brand Preference
- Appendix
- Demographical Information
- Methodology
Number of Pages: 38
Author: Arushi Chawla
Published Date: February 2021
Overview:
The global smartwatch shipments rose 25% YoY, recording great growth in 2019. And despite the sluggish smartphone market due to the COVID-19 pandemic in 2020, the smartwatch market revenues are expected to grow by 9%, by more spend on Apple, Garmin and other higher ASP models with rising need for accurate health-centric models.
With the continuous growth of the smartwatch market expected in the next few years, we conducted a consumer survey of Korean users to find out the purchase history and satisfaction of smartwatches, following the US consumer survey.
The survey was conducted in October 2020 with 200 Korea smartwatch users.
Table of Contents:
- Survey Demographics
- Key Findings
- Past Purchase
- Purchase history
- Place of Past Purchase
- Spend on Current Smartwatch
- Buying Motivations
- User Satisfaction
- Current Smartwatch Satisfaction Level
- Areas of Satisfaction
- Areas of Dissatisfaction
- Future Purchase Intentions
- Future Purchase Timing
- Purchase Channel Preference
- Future Purchase Spending
- Future Brand Preference
- Most Important Factors in Next Smartwatch Purchase Decision
- Conclusion
Author: Sujeong Lim
Number of Pages: 24
Published Date: January 2021
Overview:
The global smartwatch shipments rose 25% YoY, recording great growth in 2019. And despite corona pandemic, the market grew 21% YoY in 1H 2020 vs 1H 2019 in terms of revenues, by more spend on Apple, Garmin and other higher ASP models with rising need for accurate health-centric models.
We have witnessed the growth of the smartwatch market in the last 1-2 years. As a way to glimpse the potential for future growth, we conducted a consumer survey to find out what perceptions and preferences of smartwatch consumers in the USA have for their devices.
The survey was conducted in August 2020 with 400 US smartwatch users.
Table of Contents:
- Key Findings
- Past Purchase
- Purchase history
- Place of Past Purchase
- Spend on Current Smartwatch
- Buying Motivations
- Satisfaction & Dissatisfaction
- Current Smartwatch Satisfaction Level
- Current Smartwatch Satisfaction Aspects
- Dissatisfaction with Current Smartwatch
- Future Purchase Intention
- Future Purchase and Location Preference
- Future Purchase Spending: Past Vs Future Purchase
- Future Brand Preference
- Most Important Factors for Future Purchase
- Conclusion
Author: Sujeong Lim
Number of Pages: 23
Published Date: October 2020
Overview
To understand the latest smartphone consumer behavior, we conducted a multi-country consumer research study (including Spain). The responses belong to a heterogeneous group in terms of age, monthly income, gender, and occupation. This report covered the Spain smartphone consumer behavior including past purchase history, future purchase intention, the effect of COVID-19 on smartphone purchase intention, spending on apps, etc.
Table of Contents:
- Summary
- Past Purchases
- Purchase History
- Spend on Current Phone
- Location of Purchase
- Top Source of Information
- Satisfaction & Dissatisfaction
- Current Phone Satisfaction Level
- Future Purchase Preference
- Future Brand Preference
- Factors Influencing Future Purchase Decision
- Future Spending Preference
- Location for Future Purchase
- COVID-19 Pandemic Effect on Consumer Buying Behavior
- Effect on Smartphone Buying Plan
- Effect on Smartphone Budget
- Attitude towards China and Made-in-China Products
- Spending on Apps
- Monthly Spending on Apps by Category
- Appendix
Author: Arushi Chawla
Number of Pages: 37
Published Date: September 2020
Overview:
To understand the latest consumer behavior, we conducted a multi-country consumer research study (including UK). This report covered smartphone consumer behavior in UK, including past purchase history, future purchase intention, the effect of COVID-19 on smartphone purchase intention, spending on apps, etc.
Table of Contents:
- Key Takeaways
- Past Purchase History
- Past Purchase
- Spend on Current Phone
- Past Purchase Location
- Reason for Choosing a location
- Top Information Sources
- Satisfaction Level
- Future Purchase Preference
- Future Brand Preference
- Future Purchase and Spending Preference
- Most important factors when making your next mobile phone purchase decision
- Preferred location of future purchase
- Location Preference: Past Vs Future Purchase
- Key Reasons for Choosing Locations
- COVID-19 Pandemic Effect on Consumer Buying Behavior
- Effect on Smartphone Buying Plan
- Effect on Smartphone Budget
- Attitude toward China and Made-in-China Products
- Spending on Apps
- Monthly Spending on Apps by category
Number of Pages: 33
Author: Pavel Naiya
Published Date: August 2020
