LCD TV Panel Prices Will Wilt in the Heat of Summer 2026

LCD TV panel prices reached a temporary peak in April-May 2026 and will fall starting in June, continuing into Q3 2026.

The downturn comes despite a modest uptick in TV demand as the year started. Global TV shipments increased 3% YoY in Q1 2026, according to Counterpoint’s Global TV Shipments Monthly Tracker. The geographic pattern of shipments indicates that this is setting up inventory ahead of the World Cup, which will take place in the US, Canada and Mexico starting in June. Shipments increased in Latin America (+5%), North America (+10%) and Western Europe (+18%), while shipments were flat or down in China and other regions.

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Bob Obrien

Robert J (Bob) O’Brien joined Counterpoint Research as part of its acquisition of DSCC, where he was Co-Founder, Principal and CFO of DSCC. Bob has decades of experience turning market and business analysis into strategic insights in the display and electronics industries. At DSCC, Bob takes the lead role in analysis of display materials, including glass and AMOLED materials, and covers developments in TV and other large-screen display applications. He is the principal author of DSCC’s AMOLED Material Report, the Advanced TV Shipment Report, and the Display Glass Report, and Bob contributes regularly to the DSCC Weekly Review.

LCD TV Panel Prices Will Wilt in the Heat of Summer 2026

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