Overview:
This report reviews the general landscape of smartphone retailing in three of Africa’s largest and most sophisticated markets for smartphones – Egypt, Morocco and Nigeria. It provides an overview of market fundamentals, key retail concepts, channel dynamics, formal and informal markets, development of non-traditional retail, and OEM activities in these markets.
Table of contents:
- Africa handset market numbers snapshot
- Smartphone market analysis – by country and by OEM
- Smartphone retail landscape in Egypt, Morocco and Nigeria
- Egypt
- Morocco
- Nigeria
- Key takeaways
Number of pages: 46
Publishing date: July 2021