Monthly Market Pulse - September 2020

Market Pulse, Standard reports
/ November 1, 2020
/ Varun Mishra

Overview:

Global smartphone sell through declined (YoY) in September after a brief recovery last month
- Global smartphone sell-through declined (8% YoY) in Sept after a slight recovery last month driven by a steep decline in the China due to seasonality and the decline of Huawei and Apple.
- The delayed launch of the iPhone 12 has affected the growth of its key markets like the US. However, the sales in the India market showed strong growth in September due to the onset of the festive season, and the momentum is likely to continue in October.
- Competition is eyeing the gap left by Huawei and building up a healthy inventory. Xiaomi reached its highest ever sell-in during the quarter. OPPO and Vivo have also been aggressive in September. Hence, sell-in recovered stronger than sell-through.
China smartphone market saw a steep decline – one of its highest ever down -24% YoY
- Huawei, who had been pushing aggressively in China, started to lose steam and declined 17% YoY and 24% MoM in September. The lack of refresh of the portfolio is curbing demand, and Huawei is losing mindshare. Apple also declined over 50% YoY due to a delayed launch.
- September was also seasonally weak in China after summer promotions in July and Aug. Aug was also the 10th anniversary for Xiaomi which ran heavy promotions. This cooled down in September. Consumers were also holding their purchases for the holiday season in October as well.
- However, according to Counterpoints Weekly Sales tracker, the last few days in Sept saw a steep recovery in sell-through in China as the holiday season approached.
Premium segment share declines as Apple sales cool
- $600-$799 weakened due to seasonality of Apple as consumers waited for new series launch and price erosion of older series.
- However, we are expecting Apple to have a very strong Q4, driven by 5G upgrades. Initial preorders for Apple were very strong. Launch of 5G devices by Apple will also give much needed boost to the 5G ecosystem. Steep marketing activities from operators are expected around the iPhone 12 series. Apple is expected to outperform the global smartphone market in 2020.

Table of Contents:

Key Takeaways
Global Mobile Handset Market Analysis
Country-Level Smartphone Market Analysis
Global Hardware Feature Analysis
Global Hit Model Analysis

Author: Varun Mishra
Number of Pages: 41
Published Date: November 2020

USD499

Author

Senior Analyst

Varun Mishra

Contact us

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited

Registration

In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.

Top