"One-off viral apps often enjoy this kind of hype. Although short-lived, such apps apparently get successful in collecting a considerable amount of user data. People always want to ride on the viral nature of these apps and end up disregarding any risk that could be associated with it. Growing markets like India are always breeding grounds for viral apps. In the absence of any sustainable business model for viral apps, the data collected can later be monetized which is a risk for users." – Tarun Pathak