"Lyft's IPO filing shows revenue doubled in 2018 to US$2.2 billion, and losses were at US$911 million. Offering no differentiated strategy to profitability and confronting a growing number of established and start-up competitors, targeting a valuation of US$25 billion will be difficult. While Lyft states having nearly 40% of the United States’ ride-sharing market, any further growth will be expensive, taking the company deeper into the red. Though Lyft has attempted increasing its share of booking fees, with competitive fares and drivers seeking higher earnings, there are limits on sustaining such a move. In a bold effort to improve driver relations, Lyft has planned to offer cash bonuses to some drivers, with the option to purchase its shares. The IPO will no doubt prove to be a true indicator of how investors value the ride-hailing industry." – Vinay Piparsania