Overview:
- Smartphone market returned to double-digit growth (18%) YoY in Q2 2018 driven by new launches and strong promotions across both online and offline channels.
- Chinese smartphone brands grew by 33% YoY in Q2 2018 to capture 63% smartphone market share in India.
- OnePlus (284%), Huawei (183%), Xiaomi (112%), OPPO (11%) and vivo (10%) were the growing key Chinese brands in Q2 2018.
Table of Contents:
- Overview
- Key OEM strategies
- India Market – Drill Down
- Price Band Analysis
- Online Channels
- Offline Channels
- Major OEM Promotions
- Key Market Trends
- Manufacturing Ecosystem
Number of Pages: 103
Author: Karn Chauhan
Published Date: September 2018