China is one of the key markets for Apple iPhone. The initial response to the iPhone 6s/Plus has been positive according to our channel checks with notable stock outs at the Apple Store of key SKUs — especially the Rose Gold 64GB 6s and 6s Plus. Operators are also out of stock of all but 16GB models and independent retailers are charging a premium for the hottest models.
This profile provides insights into Apple's position in China immediately following the launch of the iPhone 6s/Plus. This was previously client exclusive content.