Overview:
India’s smartphone market shipments declined by 6% YoY in May 2024 due to extreme heatwave conditions, as consumers postponed smartphone purchases to focus on essential cooling appliances. Despite this, the monthly run rate has been quite stable. Indian smartphone market ASP witnessed 8% YoY growth (Retail) and reached to $271 in May 2024. The premium segment (>$400) shipments slightly declined this month whereas the $250-$400 price segment witnessed 30% YoY shipment growth in May 2024.
$150-$250 price band dominated the smartphone market in May with a 30% market share, with Samsung leading this segment with a 23% share. Online shipment shares slightly declined to 40% in May 2024. The summer sale in May couldn’t impact the shipments much and the channel witnessed 11% YoY decline in shipments.
This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.
Table of Contents:
- Market Overview
- Key OEM Strategies
- Pricing Analysis
- New launches Analysis
- Spec Analysis
- Channel Analysis: E-commerce and Offline
- Major OEM Promotions
- Key Market Trends
- Market Survey
- Make in India
Number of pages: 107
Published Date: July 2024